DataLatte
Nataliia — founder of DataLatte

About me

Hi, I'm Nataliia. ☕

I run DataLatte from Poznań. I help businesses grow with marketing that actually makes sense. But first, the important stuff.

10+ years of senior strategy at

OMD
Omnicom Group
Dentsu
Global advertising
BBDO
Omnicom Creative
GroupM
WPP media investment

Fortune 500 clients, multi-million dollar budgets, full-funnel campaigns across Europe and the US — now applied to local businesses that talk to me like a human.

The best way to understand someone is to know what they do on a Saturday morning. Mine almost always involves walking somewhere in Poznań, ordering a flat white, and spending however long I want just being somewhere nice.

I've lived here for three years now. Long enough to have a mental map of every café worth sitting in, strong opinions about which streets are worth walking slowly, and a genuine feeling that this city is mine. Poznań surprised me when I arrived — it's quieter than Warsaw but not in a boring way. More like a place that's completely comfortable with itself.

Sunny Poznań street flanked by elegant buildings

Home — Poznań, Poland. Still gets me every time.

That's my neighbourhood. I walk that street almost every Saturday morning, usually on the way to a café, never in a rush. The light hits those buildings in a way that still catches me off guard after three years. I think that's a good sign — it means I haven't stopped noticing.

When I first moved here, I did what I always do in a new city: mapped every café worth visiting. Not on Google Maps — in my head. An internal list of where the espresso is right and where the sofa by the window is always free. It took about three weeks. I was very motivated.

Wanda café summer terrace in Poznań

Wanda — one of my favourite Poznań spots

Wanda became a regular pretty quickly. A summer terrace, good coffee, the kind of outdoor setup where you can sit for two hours and nobody looks at you like you've overstayed your welcome. The menu has something called a "Wanda latte" and I have tried to resist ordering it every single time and failed every single time.

Coffee, for me, has never just been about the drink. It's the whole ritual — choosing where to go, walking there, sitting with something in your hands and nowhere urgent to be. I've had some of my best ideas over a second coffee I definitely didn't need. There's something about that unhurried state that makes everything clearer.

Coffee and cheesecake at an outdoor café

Coffee + cheesecake. Non-negotiable.

I did not plan for the cheesecake. I never do. That's the thing about café mornings — you go in for a coffee and then the pastry case makes a very compelling argument and suddenly you're forty minutes in with a fork in your hand and no regrets whatsoever. The cheesecake was very good, by the way. Obviously.

Coffee to go on a Poznań street

Saturday morning, every Saturday

Sometimes the café is wherever you're already walking. I have a real weakness for the takeaway coffee as a concept — it gives you something to hold and a reason to be outside, which is sometimes all you need. That cup has something written on it in Polish that translates roughly to "swap texting for meeting up." Very pointed. I was alone. I kept walking.

Coffee with flowers at a café table

Sometimes the view outside doesn't matter at all

This was taken at a place with flowers on every table and enormous windows looking onto the street. The kind of café that makes you feel like you're inside a painting. I sat there for two hours. I ordered a second coffee I did not need. I would do it again immediately.

Coffee isn't a theme for me. It's a whole orientation toward the world.
Meringue cake and coffee in a cosy café

When the cake matches the coffee

That meringue is from a café where everything on the menu looked exactly like this — too beautiful to eat, too good not to. I've made peace with the fact that I'm the kind of person who photographs dessert before eating it. It takes about four seconds and I stand by it completely.

Rainy day at a café, city street outside

Rainy days have their charm too

Not every café morning is precious and curated. Some are a rainy Tuesday at somewhere familiar because you need somewhere warm to sit and think. That counts too. What I like about coffee culture is that it has room for all of it — the slow Saturday flat white and the emergency americano in the rain.

Also, rain in Poznań is genuinely quite nice sometimes. The city gets quieter. The café gets cozier. I have no complaints.

I also cat-sit for a friend pretty regularly. His name is Ragnar. He's a Scottish Fold with a very flat face and the kind of calm, intense stare that suggests he knows exactly what you're thinking and is mostly unimpressed by it. He has never once been excited to see me. He is always very pleased when I open the food cabinet.

Scottish Fold cat looking up with huge golden eyes

Ragnar. He does not care about your KPIs.

He sat like this for about twenty minutes. I still don't know what he wanted. Probably just to be observed. Cat-sitting is, honestly, one of my favourite things — there's a cat, the cat wants food, you provide food, and then you sit on the sofa together and nobody needs to say anything. The best kind of company.

I lived in Zagreb for a while — which meant I got to know Croatia properly, not just as a tourist but as a place people actually live. I loved it. The pace, the coffee culture, the way evenings in the old town feel completely unhurried. When I left Zagreb I stayed connected to the country — every summer I go back to the coast.

I've been to Dubrovnik, Split, Šibenik, Zadar. Each one has its own old town, its own light, its own particular version of beautiful. The Adriatic does something to your nervous system that I can't explain scientifically but can report anecdotally: three days of looking at that colour of water and you start breathing differently.

Crystal clear turquoise Adriatic Sea

The Adriatic. That colour is real, not a filter.

I took that photo from a pier. The water was so clear you could see the bottom ten metres down. There were fish. I just stood there for a while. No thoughts, no agenda. Just the water and the light and the very specific sound the Adriatic makes when it hits stone.

Latte macchiato with sunglasses next to the Adriatic

Coffee + sea. Basically my brand.

Finding a café that's actually on the water — tables-over-the-sea on the water — is one of those things I actively search for every trip. This one had a railing and the Adriatic right below it. I ordered a latte, put on my sunglasses, and felt extremely at peace with every decision I had ever made.

Barcaffè espresso on a Croatian café terrace

Barcaffè — Italy's coffee culture, Croatia's setting.

Barcaffè is everywhere on the Croatian coast — Italian-influenced, small cups, fast and serious, usually at a little counter or a tiny table with the sea somewhere nearby. It's a completely different coffee experience from what I drink in Poznań. I love both for completely different reasons. Coffee tastes like where you are.

Ice cream cone in front of a Croatian church tower

Gelato in the old town. Mandatory.

The rule is: if you're in an old town in Croatia and you see a gelateria, you stop. It doesn't matter if you just ate. It doesn't matter if it's 10am. You stop, you choose carefully, you walk and eat and look at the church tower and feel like you're doing exactly the right thing.

Croatian old town street with flags stretching overhead

The old towns never get old.

I've walked through a lot of Croatian old towns now. They're all different — Dubrovnik is dramatic, Split is alive, Zadar is quietly beautiful — but they all have this. Narrow stone streets, flags overhead, the sound of your own footsteps echoing off walls that have been there for centuries. I never want to leave any of them.

Loquat tree heavy with yellow fruit against blue sky

The trees are different there. Everything is.

Loquat trees. I had never seen one before Croatia. Now I look for them every time. There's something about that particular shade of orange-yellow against a completely blue sky that I find genuinely joyful — the kind of small, specific pleasure you only notice when you're moving slowly and paying attention. Croatia taught me to move more slowly.

Pizza beside ancient stone columns in Croatia

Pizza next to a 2000-year-old wall. Regular Tuesday.

This pizza was excellent. The column next to it was approximately 2,000 years old and had been incorporated into the restaurant wall as if that were completely normal. Nobody around me seemed particularly amazed. I was amazed enough for the whole table.

Stone sea wall with the Adriatic and islands beyond

Where I go when I need to remember what actually matters.

This is the view that resets everything. I sit here with a coffee or without one, I look at the water and the islands, and whatever I was stressed about before the trip stops feeling quite so important. I always come back from Croatia with better ideas, a clearer head, and an embarrassing number of photos that are basically all the same coffee cup from slightly different angles.

No regrets. Never any regrets.

The professional bit

Oh, and I do marketing. Seriously good marketing.

Before DataLatte, I spent 10+ years at OMD, Dentsu, BBDO, and GroupM— some of the biggest media networks in the world. Fortune 500 clients, multi-million dollar budgets, full-funnel strategies across Europe and the US. I know how to build marketing that works because I've built a lot of it.

I started DataLatte because I wanted to do the same work for businesses that actually talk to me like a human. You get senior strategy, not whoever was available. You work directly with me. That's the deal.

OMD

Omnicom Group

Dentsu

Global advertising

BBDO

Omnicom Creative

GroupM

WPP media investment

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