DataLatte☕
Data-Driven Local Marketing

Digital Marketing for
Local Businesses,
Done Right

Google Ads, Meta Ads, local SEO and marketing automation for coffee shops, hair salons, pet groomers, fitness studios — and growing brands at any scale.

Get a Free Marketing AuditSee how it works
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Built for local businesses across 4 niches

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Years experience
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Guides published
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Ad platforms
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Data-driven
Industries We Serve

Marketing built for your niche

Generic marketing advice is everywhere. I specialize in four local business types and know the exact levers that move the needle for each one.

Coffee Shops
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Coffee Shops

Restaurants & Cafés

  • Google Maps visibility
  • Foot traffic from ads
  • Online order growth
Learn more
Hair & Beauty Salons
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Hair & Beauty Salons

Barbershops & Spas

  • New booking requests
  • Repeat client retention
  • Review growth
Learn more
Pet Groomers
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Pet Groomers

Dog Walkers & Vets

  • Map pack ranking
  • Appointment bookings
  • Local reach expansion
Learn more
Fitness & Yoga Studios
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Fitness & Yoga Studios

Gyms & Personal Trainers

  • Trial class sign-ups
  • Membership conversions
  • Cost per lead
Learn more
What I Do

Full-funnel local marketing — no fluff

From getting found on Google Maps to converting that interest into paying customers.

Starting from $500/month No lock-in contracts Direct access to Nataliia Free audit to start

Google Ads

Show up when locals are actively searching for what you offer. Every dollar tracked.

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Meta Ads

Reach your ideal local customer on Facebook & Instagram with scroll-stopping creative.

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Google Business Profile

Win the local map pack. More calls, directions, and clicks — from free organic traffic.

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Local SEO

Rank for the searches that bring in real customers, not just traffic for vanity metrics.

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Analytics & Reporting

Know exactly what's working. Clear dashboards, plain English — no data overwhelm.

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AI Agents & Automation

Instant lead follow-up, review replies, and booking reminders — running 24/7 without hiring anyone.

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Email & SMS Marketing

Turn one-time visitors into loyal regulars. Your list is the highest-ROI channel you own.

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Social Media Management

Consistent content, real engagement, and a feed that turns followers into regulars.

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Website & Landing Pages

Conversion-focused pages built to get you calls and bookings — not just look good.

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Not sure what you need?

Let's talk through your goals. I'll tell you honestly which channels make sense for your business right now.

Get a free audit
Why DataLatte

Marketing that's as warm as your latte, as sharp as your data

I'm not a big agency. I'm a one-person shop with deep expertise in local marketing and a genuine obsession with analytics. That means you get my full attention — not handed off to a junior account manager.

10+ years experience at

OMDDentsuBBDOGroupM

Actually data-driven

Every campaign decision is backed by numbers, not gut feelings. You'll see exactly what you're paying for.

Niche-specific playbooks

Coffee shops and yoga studios have very different funnels. I don't use copy-paste strategies.

Honest, transparent work

No long-term lock-ins, no smoke and mirrors. Just clear goals, clear results, and real communication.

About me & my approach
01

Free audit

I look at your current presence — Google Ads, GBP, website, social — and tell you exactly what's holding you back.

02

Strategy call

We talk through priorities. I give you a clear plan with expected outcomes, not promises I can't keep.

03

Build & launch

I set up campaigns, optimize your profiles, and create the assets. Fast execution, no endless approval loops.

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Measure & improve

You get a dashboard you can actually read. Every month we review what's working and double down.

Client Stories

Real results, real businesses

What clients say after working with DataLatte.

"Within 6 weeks our Google Business Profile impressions doubled and we started getting calls from people who'd never heard of us. The reporting actually made sense for once."
Sarah M.
Owner, The Daily Grind Coffee Co.
"I'd wasted money on two different agencies before. DataLatte showed me exactly where my ad budget was going and cut my cost per booking in half."
Priya K.
Owner, Studio Flow Yoga
"Honest, responsive, and actually explains things in plain language. Feels like working with someone who genuinely cares about my business."
Marcus T.
Owner, Paws & Polish Grooming
From the Blog

Local marketing, explained plainly

AI Appointment Reminder Agent: Python Script That Cuts No-Shows by 40%
Strategy
AI Automation

AI Appointment Reminder Agent: Python Script That Cuts No-Shows by 40%

A working Python script that sends AI-personalized appointment reminders via SMS and email. Copy-paste ready — works with Twilio, Resend, and any booking system.

·14 min read
Read
AI Agent for Google Reviews: Auto-Reply Script with Real Examples
Strategy
AI Automation

AI Agent for Google Reviews: Auto-Reply Script with Real Examples

A working Python script that uses AI to auto-generate personalized Google review replies. Real code, real prompts — deploy in 30 minutes using the Google Business API.

·13 min read
Read
Booksy vs Vagaro vs Fresha: Best Booking App for Salons in 2026
Strategy
Salon Software

Booksy vs Vagaro vs Fresha: Best Booking App for Salons in 2026

Booksy, Vagaro, or Fresha — which booking app makes the most sense for your salon? We compare pricing, marketing features, and real client experience across all three.

·12 min read
Read
View all posts
Common Questions

Everything you need to know before starting

How much does local marketing cost?+
Services start from $500/month for single-channel management (e.g. Google Ads or Local SEO). Most local businesses see the best results with the Americano package at $1,200/month, which covers 2–3 channels with full analytics. See the full pricing page for details — no hidden fees.
Do you work with businesses outside the US?+
Yes — I work with small businesses in the US, UK, Australia, Canada, and beyond. All work is done remotely, and I'm comfortable with international time zones and currencies. Most client communication happens over email and scheduled video calls.
How long before I see results?+
Google Ads and Google Business Profile optimisation can show results within 2–4 weeks. Local SEO typically takes 3–6 months to show meaningful ranking gains. I'll always be transparent about realistic timelines during the free audit.
What's included in the free marketing audit?+
I review your Google Business Profile, existing website, any live ad accounts, and your top 3 local competitors. You receive a written report with specific findings and a prioritised action plan — within 48 hours, no sales call required.
How is DataLatte different from a marketing agency?+
You work directly with me — a senior strategist with 10+ years at OMD, Dentsu, BBDO, and GroupM. There are no account managers, no junior staff, and no long-term lock-in contracts. Every decision is data-backed and explained in plain English.
What if I've tried Google Ads before and it didn't work?+
That's the most common story I hear. In the vast majority of cases, past campaigns failed due to broad-match keywords, no negative keyword lists, or sending traffic to a homepage instead of a dedicated landing page. These are fixable. The free audit will tell you exactly what went wrong.

Still have questions? Send me a message — I reply within one business day.

Ready to brew up better results?

Let's take a look at your current setup — totally free, no pressure.

Get Your Free Marketing Audit