Marketing Tools
GoHighLevel Pricing: Plans and Costs for Local Shops
Part of the guide: Local Marketing Strategy
GoHighLevel's pricing page lists three public plans: Starter at $97 a month, Unlimited at $297 and Founder at $497, plus a custom Enterprise plan. Annual billing is $970, $2,970 and $4,970. Every plan has a 14-day free trial.
Usage such as SMS, email, calling and AI is billed on top. The page read on 29 October 2026 does not give per-message rates. For most single-location cafes, salons, groomers and gyms, Starter is the only plan that fits.
$97→
Starter, per month
3 sub-accounts
$297→
Unlimited, per month
Unlimited sub-accounts
$497→
Founder, per month
Adds SaaS mode and rebilling markup
Estimates for illustration; actual numbers vary.
What Do the GoHighLevel Plans Include?
The pricing page lists these plans. Prices are in US dollars as shown.
| Plan | Monthly | Annual | Sub-accounts | Notable inclusions |
|---|---|---|---|---|
| Starter | $97 | $970 | 3 | Unlimited contacts and users, 24/7 support, core features |
| Unlimited | $297 | $2,970 | Unlimited | Phone and email rebilling at no markup, basic API access |
| Founder | $497 | $4,970 | Unlimited | Rebilling with markup, SaaS mode, Founders Club |
| Enterprise | Custom | Custom | Not stated | White-label mobile app, HIPAA, account managers |
The page names the third plan Founder, while its FAQ calls it Pro. Core features on all plans include CRM, funnel and website builders, workflow automation, booking calendars and payments.
What Is SaaS Mode?
SaaS mode lets an agency sell GoHighLevel under its own subscription. The pricing FAQ says it creates client accounts automatically and rebills usage. A HighLevel help article says rebilling with markup needs the $497 Founder plan.
In that article, usage is charged first to the agency's wallet. The agency then bills the client its own price and keeps the difference. The help page lists one rate as an example: $0.675 per 1,000 emails. It gives no separate SaaS mode fee. If you run one shop, you do not need this.
What Extra Costs Come With It?
The pricing page says Conversation AI, Voice AI, Reviews AI, Email and SMS marketing, and calling are billed by usage. Phone numbers, SMS, emails sent and premium AI usage are listed as usage-based costs.
Usage fees may apply during the free trial. Billing starts automatically at the end of the 14 days unless you cancel. The page links to separate pricing guides for per-unit rates, which we could not confirm, so treat your total monthly cost as unknown until you test.
Worked Example: Annual or Monthly for a Salon?
Inputs are assumptions. Say a single-location salon picks Starter and stays a year, using only the listed plan fee. Monthly billing is 12 x $97 = $1,164. Annual billing is $970. The difference is $194, before any usage charges.
The same arithmetic on listed prices: Unlimited saves $594 a year ($3,564 vs $2,970) and Founder saves $994 ($5,964 vs $4,970). Usage costs for texts, calls and AI are not included because no rates were confirmed.
What Does a Local Owner Actually Need?
One shop needs one account, so the 3 sub-accounts on Starter are already more than enough. Unlimited sub-accounts, rebilling and SaaS mode are for agencies reselling to clients.
Check the tool against your real tasks: texting leads, booking, reminders and review requests. Our marketing automation tools comparison and coffee shop CRM guide show lighter options. For texting rules, see SMS marketing best practices.
FAQ
How much is GoHighLevel per month?
The pricing page lists $97 (Starter), $297 (Unlimited) and $497 (Founder). Annual billing is $970, $2,970 and $4,970. Enterprise is custom.
Is there a free trial?
Yes. Every plan has a 14-day free trial, and billing starts automatically after it unless you cancel.
Which plan has SaaS mode?
The pricing FAQ places it on the Founder plan (called Pro in the FAQ). A HighLevel help article says rebilling with markup requires the $497 plan.
Are SMS and email included?
They are billed by usage. The pricing page does not give per-message rates. The help article read quotes $0.675 per 1,000 emails as an example.
Which plan should one local shop pick?
Starter is enough on paper for one business, since it includes unlimited contacts and users and 3 sub-accounts. Check usage costs during the trial.
Sources
- GoHighLevel pricing (plans, annual prices, trial, usage-based billing, FAQ; read 29 Oct 2026)
- HighLevel Help Center: What is SaaS mode (Founder plan requirement, wallet rebilling, email rate example; read 29 Oct 2026)
Want help deciding what your shop needs before you pay for software? See our email and SMS service or book a free audit.
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Nataliia
Local marketing strategist with 10+ years at global agencies — OMD, Dentsu, GroupM, and BBDO. Now helping small businesses get the same data-driven edge. Based in Europe, working with clients in the US, UK, Australia, and beyond.
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