Your website should be working for you 24/7 — not just sitting there looking pretty.
A beautiful website that doesn't convert is just an expensive brochure. I build lean, fast, conversion-focused websites and ad landing pages for local businesses — pages designed around one goal: getting you the call, booking, or form submission.
Conversion audit→Strategy & wireframe→Copy→Build→Tracking & launch
Sound familiar? Here's the fix.
What is Website & Landing Pages, really?
For local businesses, your website has one job: convert visitors into customers. That means fast load times (Google penalises slow sites in both ads and SEO), clear calls-to-action above the fold, trust signals (reviews, photos, credentials), and a booking or contact flow that doesn't have unnecessary friction. Most local business websites fail on at least three of these. Landing pages are a focused version of this for ad campaigns — a single page with one offer, one CTA, and no distractions. When you're paying for Google Ads or Meta Ads traffic, sending it to a generic homepage instead of a dedicated landing page can cut your conversion rate by 50–70%. The maths are simple: better page = lower cost per lead = more return on your ad spend.
Your website sits at the intersection of every other marketing channel you run. Google Ads, Meta Ads, Local SEO, content marketing, and your Google Business Profile all feed traffic to your website — which makes it the single highest-leverage piece of your marketing stack. A weak website doesn't just underperform on its own; it depresses the returns from everything else. A well-built, fast-loading, conversion-focused site amplifies every pound and dollar you spend elsewhere: better Quality Scores in Google Ads mean lower cost-per-click, better user experience means higher SEO rankings, and a frictionless booking flow means more of your hard-won visitors actually become paying customers.
Common mistake to avoid
The most common mistake local business owners make with their website is prioritising how it looks over how it performs. A visually impressive site with slow load times, no clear CTA, and a buried phone number will always lose to a simpler site that loads in under 2 seconds and puts a 'Book Now' button in the first viewport. Google's own data shows that 53% of mobile users abandon a site that takes longer than 3 seconds to load — and the majority of local business website traffic comes from mobile. Speed is not optional. Neither is a prominent, tap-friendly phone number and a booking link that works on every device.
How I approach Website & Landing Pages
A clear, repeatable process — so you always know where things stand.
Everything in Website & Landing Pages
Website & Landing Pages works best for:
Questions about Website & Landing Pages
Do I need a full website or just a landing page?
Depends on your situation. If you're running ads, you need a dedicated landing page at minimum — don't send paid traffic to your homepage. A full website makes sense when you're investing in SEO or building long-term brand trust. I'll recommend what's actually right for your stage.
Which platform do you build on?
I favour Webflow for most local business sites — it's fast, easy for you to manage content, and produces clean code. WordPress for businesses that need specific plugins (like Mindbody integration). Next.js for maximum performance. I'll recommend what suits your needs and budget.
Can you redesign my existing site instead of rebuilding it?
Yes. Sometimes a redesign of the homepage and key landing pages is more cost-effective than a full rebuild. The audit will tell us whether that's the right call or whether a fresh start is worth it.
How long does a landing page take vs a full website?
A high-converting landing page can be live in 1–2 weeks. A full 5–8 page website typically takes 3–4 weeks from wireframe to launch, depending on feedback turnaround.
What PageSpeed score should my website have?
Aim for 90+ on both mobile and desktop in Google PageSpeed Insights. Scores below 50 on mobile hurt your Google Ads Quality Score and your organic rankings simultaneously. Every build I deliver is tested against Core Web Vitals benchmarks before launch — if it doesn't score well, it doesn't ship.
Will I be able to update the website myself after it's built?
Yes. I build sites with handoff in mind. Webflow sites have a visual editor you can use without touching code. WordPress sites give you full CMS control. I provide a short walkthrough video and documentation so you can update hours, add photos, or publish blog posts independently.
Do you handle the hosting and domain setup?
I'll guide you through it and can handle the technical configuration, but hosting and domain registration stay in your name and under your control. I typically recommend Webflow Hosting, Cloudflare Pages, or Vercel depending on the stack — all fast, reliable, and affordable for local businesses.
What if I already have a website — can you just improve it?
Absolutely. A conversion audit often surfaces quick wins — adding a sticky call button, tightening the above-the-fold CTA, compressing images to fix load speed, or adding a reviews section — that can meaningfully improve performance without a full rebuild. I'll tell you honestly whether a refresh or a rebuild makes more financial sense.
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