Growth marketing that doesn't burn your runway
Fast experiments. Proven channels. Investor-ready metrics.
You're building something new — you can't afford slow agencies, long contracts, or campaigns that take six months to show results. I bring startup-paced growth marketing: rapid experiments, clear data, and a bias toward action over process.
Why startups choose DataLatte
Every dollar counts — but bad marketing burns runway fast
You don't have the luxury of 'testing' a $30K agency retainer for three months before seeing results. You need growth experiments that move fast and prove out before you scale spend.
You're trying to find product-market fit while also acquiring users
Marketing looks different at every stage of your journey. What works for getting your first 100 users is completely different from scaling to 10,000. You need someone who understands the progression.
You need to grow fast without burning your CAC:LTV ratio
Investors are watching unit economics. Blowing budget on traffic that doesn't convert or retain is a red flag. You need acquisition channels that scale sustainably with strong payback periods.
Your analytics aren't telling you what to do next
You have data but it's not giving you answers. Attribution is broken, funnels aren't instrumented properly, and you're making gut-feel decisions instead of data-driven ones.
Marketing that evolves with your funding
What works at pre-seed is wrong at Series A. I tailor the approach to where you actually are.
Validate demand, find your first 100–1,000 users
- Manual outreach + early adopter communities
- Launch PR (Product Hunt, Hacker News, press)
- Basic paid acquisition tests ($500–2K/mo)
- Onboarding funnel optimisation
Hit MoM growth targets with improving unit economics
- Scale 1–2 proven acquisition channels
- SEO content engine (bottom-of-funnel first)
- Lifecycle email & retention automation
- Attribution modelling & dashboards
Own category, defend against new entrants, expand to new segments
- Multi-channel full-funnel campaigns
- Brand building + performance balance
- Category-defining content strategy
- Partner & channel marketing programs
Everything a startup growth team needs
Pick what you need now. Add more as you scale.
Move fast, measure everything, scale what works
Growth audit & opportunity map
I look at your current acquisition channels, funnel conversion rates, retention data, and unit economics. You get a clear picture of where you're losing users and money — and where the highest-leverage opportunities are.
Experiment roadmap (not a 90-day plan)
Startups don't need 90-day plans — they need a stack-ranked list of growth experiments sorted by potential impact vs. effort. I build this with you in week one and we move fast.
Run, measure, kill or scale
We launch experiments fast (often in days, not weeks), measure results against a clear hypothesis, and make quick decisions: double down or kill it. No HiPPO decisions, no wasted cycles.
Scale what works
When an experiment proves out — better landing page, new ad angle, referral mechanic — we systematize and scale it. I build the infrastructure so you can run it without me being in every decision.
Investor-ready reporting
Monthly growth reviews with the metrics that matter to your board: MoM growth rate, CAC by channel, payback period, retention curves, and cohort analysis. Presented in language that works for investor updates.
Metrics that matter at every stage
Know exactly what you pay per customer, broken down by source
Months until you recover acquisition cost — the key unit economics metric
Compound growth rate month-over-month across key cohorts
D7, D30, D90 retention — the real signal of product-market fit
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Let's build growth you can take to your next funding round
Free growth audit — I'll map your current funnel, flag the leaks, and show you the highest-leverage experiments to run first.
Get Your Free Marketing Audit