DataLatte
Reporting & Analytics

Every channel. One clear report.

DataLatte connects Google Ads, Meta, TikTok, Yelp, Mindbody, Booksy, and 31 data sources into a single weekly briefing — so you always know what's working, what isn't, and exactly what to do next.

No spreadsheets. No guessing. No 5-tab Monday mornings.

31
Connected sources
5 days
To first dashboard
3–5 hrs
Saved per week
0
Spreadsheets

Sound familiar? Here's the fix.

Before
After DataLatte
5 tabs open, no single source of truth
One live dashboard, always current
Manual data pulls every week
Automated Monday brief in your inbox
No idea which channel is actually working
Clear ROAS breakdown per channel
Panic when ad spend suddenly changes
Instant alert with context — no surprises
Monthly mystery report from an agency
Weekly brief + real-time visibility
3–5 hours a week on spreadsheets
5 minutes reading, rest of week executing

Connected to 31 platforms

Every channel you run — pulled automatically, cleaned, and cross-referenced.

Paid Advertising

9 sources
GA
Google Ads
Paid Search
Hourly refresh

Search & Performance Max campaigns

ClicksConversionsCPCROASQuality Score
fb
Meta Ads
Paid Social
Hourly refresh

Facebook & Instagram campaigns

ReachCPMCTRROASFrequency
YT
YouTube Ads
Video Ads
Daily refresh

In-stream & bumper video ads

ViewsCPVVTRConversionsROAS
TT
TikTok Ads
Video Ads
Daily refresh

In-feed & TopView video ads

ViewsCTRCPVConversions
Li
LinkedIn Ads
B2B Social
Daily refresh

Sponsored content & lead gen forms

ImpressionsCPLCTRLead Quality
X
X / Twitter Ads
Social Ads
Daily refresh

Promoted tweets & follower campaigns

ImpressionsCPECTRFollowers
MS
Microsoft Ads
Paid Search
Daily refresh

Bing search & audience network

ClicksCPCROASConversions
Pn
Pinterest Ads
Visual Ads
Daily refresh

Promoted pins & shopping campaigns

ImpressionsSavesCTRROAS
GD
Programmatic
Display
Daily refresh

Display, native & programmatic DSPs

ImpressionsViewabilityCTRCPC

Organic Search & Local

3 sources
SC
Search Console
Organic Search
Daily refresh

Organic keyword & page performance

ClicksImpressionsCTRPosition
GBP
Google Business
Local Search
Daily refresh

Maps & local pack visibility

ViewsCallsDirectionsBookings
A4
Google Analytics 4
Analytics
Real-time refresh

On-site behaviour & goal conversions

SessionsUsersEngagementRevenue

Organic Social

6 sources
IG
Instagram
Social Organic
Daily refresh

Feed, Reels & Stories performance

FollowersReachEngagementStories
TK
TikTok Organic
Social Organic
Daily refresh

Organic short-form video growth

ViewsFollowersEngagementWatch time
FB
Facebook Page
Social Organic
Daily refresh

Page performance & community growth

ReachLikesSharesMessages
LP
LinkedIn Page
Social Organic
Daily refresh

Company page & content reach

ImpressionsClicksFollowersEngagement
YC
YouTube Channel
Social Organic
Daily refresh

Organic video reach & subscriber growth

ViewsWatch timeSubscribersRevenue
X
X / Twitter
Social Organic
Daily refresh

Organic post reach & audience growth

ImpressionsEngagementFollowersLink clicks

Email & Retention

3 sources
EM
Email Marketing
Retention
Per send refresh

Campaign & automation performance

Open rateCTRRevenueUnsubscribes
SM
SMS Marketing
Retention
Per send refresh

SMS blasts & drip sequences

DeliveryCTRRevenueOpt-outs
CR
CRM
Retention
Daily refresh

Contact health & deal pipeline

ContactsPipelineDeals wonLTV

Reviews & Directories

5 sources
Yp
Yelp
Reviews
Daily refresh

Reviews, leads & business visibility

RatingReviewsProfile viewsLeads
TA
Tripadvisor
Reviews
Daily refresh

Review ranking & travel audience reach

RatingReviewsRankingImpressions
ND
Nextdoor
Local Social
Daily refresh

Neighbourhood recommendations & reach

RecommendationsReachClicksFollowers
AM
Apple Maps
Local Search
Weekly refresh

Apple Maps listing & search visibility

ViewsTapsDirectionsCalls
BP
Bing Places
Local Search
Weekly refresh

Bing & Microsoft search local listings

ImpressionsClicksCallsDirections

Booking & POS

5 sources
MB
Mindbody
Fitness / Wellness
Daily refresh

Fitness & wellness booking platform

BookingsNew clientsRetentionRevenue
Bk
Booksy
Hair & Beauty
Daily refresh

Salon & barber appointment tracking

AppointmentsRatingNew clientsRevenue
Fr
Fresha
Salons & Spas
Daily refresh

Salon & spa booking & payment data

BookingsRevenueRetentionReviews
Sq
Square POS
Cafés / Retail
Daily refresh

Point-of-sale revenue & loyalty data

TransactionsRevenueAvg ticketRepeat rate
OT
OpenTable
Restaurants
Daily refresh

Reservation & dining experience data

ReservationsCoversNo-showsReviews
How It Works

Your data pipeline, visualised

Data flows in from every channel, gets normalised and cross-referenced in the DataLatte hub, then comes out as clear, actionable reports.

Your Channels
Paid Advertising
Google Ads · Meta Ads · TikTok Ads · Programmatic
Search & Local SEO
Search Console · Google Business Profile
Analytics & Social
GA4 · Instagram · Facebook Page
Email & Retention
Email · SMS · CRM
DataLatte
Your Reports
📧
Weekly Email Brief
Every Monday 8am
📊
Live Dashboard
Real-time
📄
Monthly PDF Report
1st of the month
🔔
Instant Alerts
As it happens
💬
Strategy Call
45 min / month
Live Dashboard Preview

What your dashboard looks like

Five views, one bookmark. Switch between channels, ads performance, SEO, social, and your Monday brief.

DataLatte Analytics · datalatte.pro/dashboard
May 19–25, 2026 · Bloom Hair Studio, Austin TX Live · updated 2 min ago
Paid Channels
GA
Google Ads
+8%
4.2× ROAS
$2,100 spend
52 leads
fb
Meta Ads
+5%
3.1× ROAS
$1,480 spend
28 leads
YT
YouTube Ads
+12%
2.6× ROAS
$480 spend
8.4k views
TT
TikTok Ads
0%
2.9× ROAS
$700 spend
14 leads
Li
LinkedIn Ads
+14%
$68 CPL
$340 spend
5 leads
MS
Microsoft Ads
+3%
3.7× ROAS
$220 spend
11 leads
Organic & Owned
SC
Search Console
+12%
1,240 clicks
pos. 4.2 avg
3.8% CTR
GBP
Google Business
+6%
4,821 views
47 calls
23 directions
IG
Instagram
+9%
12.4k reach
4.2% eng.
+87 followers
EM
Email & SMS
+1%
28% open
4.1% CTR
$680 revenue
Automated Insights

DataLatte flags issues before you notice them

Rules-based monitoring across all 21 channels. Budget spikes, CTR drops, ranking shifts, and review gaps — surfaced instantly, with context.

Automated alerts feed Live
🔴

Budget alert: TikTok CPL rose 38% in 48 h — DataLatte paused lowest-performing ad sets automatically.

2m ago
🟢

Win: Meta ROAS hit 3.1× after creative refresh — up from 2.4×. Recommended: increase budget by 15%.

14m ago
🟡

Opportunity: Google Ads Quality Score for 'hair salon austin' hit 9/10. Recommend raising bid 20%.

1h ago
🔵

SEO: 'hair salon open sunday' moved from pos. 12 → pos. 8 this week. New top-3 content opportunity identified.

3h ago
🟡

Review alert: 2 Google reviews unanswered 3+ days. Response rate below 80% — Maps ranking risk.

6h ago
🟢

Organic: Instagram reach +31% this week from 3 Reels. Organic CPL this week: $0 for 23 website visits via GA4.

Yesterday
Alerts delivered via email or Telegram
47 alerts this month

This lands in your inbox every Monday

Real format, illustrative numbers. 90 seconds to read. 3 actions to take.

Weekly Brief · May 19–25, 2026
Bloom Hair Studio — Austin TX
Total Ad Spend
$4,280
3.2% vs last week
Leads Generated
117
24.5% vs last week
Cost per Lead
$36.58
22.5% vs last week
Blended ROAS
3.8×
12.1% vs last week
Budget allocation this week
Google Ads 49%
Meta Ads 35%
TikTok 16%
Channel Breakdown
ChannelSpendLeadsCPLROASTrend
Google Ads$2,10052$40.384.2×
Meta Ads$1,48028$52.863.1×
TikTok Ads$70014$50.002.9×
Organic SEO23

* Organic SEO leads tracked via GA4 goal completions — no ad spend.

This week's 3 priorities
  1. 1Pause the 3 Google Ads keywords with CPL > $90 — they're dragging the blended average up by ~$8.
  2. 2Test a new Meta creative for the hair treatment offer — CTR on the current set has dropped 22% in 10 days.
  3. 3Reply to the 2 unanswered Google reviews from this week — response rate directly affects your Maps ranking.
Sample report — numbers are illustrative only.

Live in 5 days

You handle one Zoom call. We handle the rest.

🔑
Day 1
Access granted

You share read-only access to your ad accounts and analytics tools in a 30-min onboarding call.

⚙️
Days 2–3
We connect everything

DataLatte pulls your historical data, cleans it, and maps it across all connected channels.

📊
Day 4
Dashboard goes live

Your bookmarkable real-time dashboard is ready. We send you the link.

📧
Day 5
First brief arrives

Your first weekly brief lands in your inbox — with baselines, early wins, and 3 action items.

♻️
Ongoing
Weekly cadence begins

Monday briefs, monthly deep-dives, instant alerts, and a monthly strategy call.

How you receive your reports

📧

Weekly Email Brief

Every Monday

Key numbers, top wins, one concern, and 3 action items — in 90 seconds of reading.

📄

Monthly PDF Report

1st of the month

Full channel breakdown with trend charts, benchmarks, competitor context, and a 30-day plan.

📊

Live Dashboard

Real-time

Bookmark-ready view of every connected channel — updated automatically, no login required.

🔔

Instant Alerts

As it happens

Telegram or email alerts the moment spend spikes, CTR drops, or a goal is hit.

💬

Monthly Strategy Call

45 min / month

Review the numbers together, decide priorities, and adjust the plan for next month.

Reporting questions

How long does it take to set up reporting?

Most clients have a live dashboard and their first weekly brief within 5 business days of onboarding. We handle all the platform connections.

Do I need to install any software?

No. You give DataLatte read-only access to your ad accounts and analytics tools. Everything else is handled on our side.

Can I see reports for channels I manage myself?

Yes. If you run your own Instagram or email platform, we connect to it and include it alongside the channels we manage for you.

What if I only use 2–3 of these platforms?

We report on what you actually use. There's no minimum number of connected channels — and we flag which extra channels would likely be worth adding for your business type.

How is this different from Google's own reports?

Google's dashboards show you one channel. DataLatte shows you all channels together — so you can see trade-offs like 'our Meta CPL is 40% higher than Google, should we shift budget?'

Does DataLatte track organic social performance?

Yes. We pull data from Instagram, TikTok, Facebook Page, LinkedIn, YouTube Channel, and X/Twitter — so you see organic and paid side by side, with a true blended picture of your marketing.

Ready to brew up better results?

Let's take a look at your current setup — totally free, no pressure.

Get Your Free Marketing Audit