As a local business owner, you're constantly looking for ways to connect with your customers, drive repeat business, and stay ahead of the competition. One of the most effective ways to do this is through email marketing. But, with the rise of AI-powered tools, it can be overwhelming to determine which ones are worth your time and budget. Let's cut through the noise and explore the top AI-powered email marketing tools for local businesses.
Email Marketing Statistics
Here are some eye-opening stats to get you started:
85%↑
Local businesses that use email marketing
According to Social Media Examiner
62%↑
Small businesses that see a significant increase in sales
According to Mailchimp
45%↑
Email marketing ROI for small businesses
According to Campaign Monitor
30%↓
Average number of emails sent by small businesses per month
According to Constant Contact
Now that you know the importance of email marketing, let's dive into the top AI-powered tools that can help you boost your local business's customer engagement and conversion rates.
1. Automate Your Email Campaigns with AI
AI-powered email marketing tools like Mailchimp and Constant Contact can help you automate your email campaigns, personalize your messages, and analyze your results. For example, suppose you're running a coffee shop in New York City. You can use AI to send personalized promotions to your customers based on their purchase history, location, and preferences.
AI-Powered Email Marketing Tools for Local Businesses
Here are some top AI-powered email marketing tools for local businesses:
Mailchimp: A popular email marketing platform that offers AI-powered automation, personalization, and analytics.
Constant Contact: A user-friendly email marketing platform that uses AI to optimize your campaigns and improve your ROI.
Sendinblue: An all-in-one marketing platform that uses AI to automate your email campaigns, personalize your messages, and analyze your results.
2. Get the Most Out of Your Email List with AI
AI-powered email marketing tools can help you get the most out of your email list by identifying the most engaged subscribers, predicting their behavior, and suggesting personalized campaigns. For instance, suppose you're running a pet grooming business in Los Angeles. You can use AI to identify your most loyal customers and send them exclusive promotions and discounts.
BarChart: Email Marketing ROI by Industry
Here's a comparison of the email marketing ROI by industry:
Email Marketing ROI by Industry
Fitness StudiosBest
$120
Coffee Shops
$90
Salons
$85
Pet Groomers
$75
Source: Campaign Monitor
3. Use AI to Personalize Your Email Messages
AI-powered email marketing tools can help you personalize your email messages by analyzing your customers' behavior, preferences, and demographics. For example, suppose you're running a fitness studio in Chicago. You can use AI to send personalized workout plans and promotions to your customers based on their fitness goals and preferences.
Example: Personalized Email Campaign
Suppose you're running a coffee shop in New York City, and you want to send a personalized email campaign to your customers. Here's an example of how you can use AI to create a targeted campaign:
Segment your email list: Use AI to segment your email list based on your customers' location, purchase history, and preferences.
Create personalized messages: Use AI to create personalized messages that cater to each segment's specific needs and preferences.
Send targeted campaigns: Use AI to send targeted campaigns to each segment, and track your results.
Tip: Use AI to Optimize Your Email Timing
AI-powered email marketing tools can help you optimize your email timing by analyzing your customers' behavior and preferences. For example, suppose you're running a salon in Los Angeles, and you want to send a promotional email to your customers. Here's a tip on how to use AI to optimize your email timing:
Use AI to analyze your customers' behavior: Use AI to analyze your customers' behavior and preferences, and determine the best time to send your email.
Send targeted campaigns: Use AI to send targeted campaigns to your customers at the optimal time, and track your results.
Warning: Don't Overdo It with AI
While AI-powered email marketing tools can help you boost your local business's customer engagement and conversion rates, it's essential to use them responsibly. Here's a warning on how to avoid overdoing it with AI:
Don't over-email your customers: Use AI to analyze your customers' behavior and preferences, and avoid over-emailing them.
Don't use AI to send spam: Use AI to create targeted campaigns that are relevant to your customers, and avoid sending spam.
4. Analyze Your Email Results with AI
AI-powered email marketing tools can help you analyze your email results by providing insights on your customers' behavior, preferences, and demographics. For instance, suppose you're running a pet grooming business in Los Angeles, and you want to analyze your email results. Here's an example of how you can use AI to analyze your results:
Use AI to analyze your email open rates: Use AI to analyze your email open rates and determine which campaigns are most effective.
Use AI to analyze your click-through rates: Use AI to analyze your click-through rates and determine which campaigns are most effective.
Use AI to analyze your conversion rates: Use AI to analyze your conversion rates and determine which campaigns are most effective.
Example: Analyzing Email Results with AI
Suppose you're running a fitness studio in Chicago, and you want to analyze your email results using AI. Here's an example of how you can use AI to analyze your results:
Segment your email list: Use AI to segment your email list based on your customers' demographics, behavior, and preferences.
Analyze your email open rates: Use AI to analyze your email open rates and determine which campaigns are most effective.
Analyze your click-through rates: Use AI to analyze your click-through rates and determine which campaigns are most effective.
Analyze your conversion rates: Use AI to analyze your conversion rates and determine which campaigns are most effective.
FAQs
Here are some ## Frequently Asked Questions
What are the benefits of using AI-powered email marketing tools for local businesses?
AI-powered email marketing tools can help local businesses save time and increase efficiency by automating tasks such as lead scoring, email personalization, and campaign optimization. According to a study by Social, 85% of local businesses use email marketing, and AI-powered tools can help them achieve a significant increase in sales, with 62% of small businesses seeing a significant increase in sales through email marketing.
What are some common features of AI-powered email marketing tools?
Common features of AI-powered email marketing tools include email personalization, lead scoring, automated email sequencing, and predictive analytics. These features can help local businesses create targeted and effective email campaigns that drive conversions and increase sales.
How can AI-powered email marketing tools help me improve my email marketing ROI?
AI-powered email marketing tools can help you improve your email marketing ROI by optimizing subject lines, email content, and send times to maximize engagement and conversions. According to Social, the average email marketing ROI for small businesses is 45%, and AI-powered tools can help you achieve even higher returns on investment.
Can AI-powered email marketing tools really automate my email marketing tasks?
Yes, AI-powered email marketing tools can automate a wide range of email marketing tasks, including email personalization, lead scoring, and automated email sequencing. This can save you time and increase efficiency, allowing you to focus on other aspects of your business.
How many emails can I send per month with AI-powered email marketing tools?
The number of emails you can send per month with AI-powered email marketing tools varies depending on the tool and your specific needs. However, most tools allow you to send an unlimited number of emails, with options for automated email sequences and triggered emails to help you stay in touch with your customers. On average, small businesses send around 30 emails per month, but AI-powered tools can help you send more targeted and effective emails.
Common Mistakes to Avoid
Even with the best AI-powered email marketing tools at your fingertips, local business owners often trip over the same predictable hurdles. I’ve seen coffee shop owners send beautifully designed newsletters that land in spam folders, and salon owners pour hours into segmentation only to see open rates flatline. These mistakes aren’t about bad intentions—they’re about overlooking the small, data-informed adjustments that turn a campaign from “meh” into a reliable revenue stream. Let’s walk through five of the most common errors, along with specific fixes that cost little to implement but can double your results.
Mistake #1: Sending Too Many Emails (or Too Few)
The biggest trap local businesses fall into is a feast‑or‑famine approach. A pet groomer sends three promotional emails in one week (“50% off nail trims!”), then goes radio silent for two months. Meanwhile, a fitness studio sends a weekly newsletter that feels identical every time, and subscribers stop opening. The AI tools you’re using can automate frequency, but they can’t fix a strategy that lacks rhythm.
The fix: Use your AI tool’s send‑time optimization and frequency caps. In Mailchimp, for instance, you can set a maximum of two emails per week per segment. But more importantly, establish a consistent cadence grounded in your customers’ actual behavior. If you run a hair salon, send one booking reminder (automated), one post‑visit thank‑you with a referral offer, and one monthly newsletter with seasonal tips (e.g., “Winter Hair Care: 3 Products to Beat Dry Scalp”). That’s three emails per month—enough to stay top‑of‑mind without overwhelming inboxes. Track your unsubscribe rate: if it climbs above 0.5% per campaign, you’re sending too often. If it stays below 0.1% for three months, you probably aren’t sending enough.
Mistake #2: Treating Every Customer the Same
“We just sent a ‘Happy Wednesday’ email to our entire list of 2,000 people.” I hear this from coffee shop owners all the time. The problem? Ten percent of those subscribers are tourists who visited once and never came back. Another twenty percent are regulars who buy a latte every morning—they don’t need a generic weekly deal; they need a loyalty milestone. The remaining seventy percent are occasional visitors who might respond to a “come back for a free pastry” offer, but they’ll ignore the same message if it appears too often.
The fix: Stop relying on your gut. Use the AI segmentation features built into tools like Constant Contact or Brevo. Start with three simple segments:
New subscribers (past 30 days) – Send a welcome series with a first‑time discount.
Active customers (purchased within 60 days) – Send personalized recommendations based on past orders.
Lapsed customers (no purchase in 90+ days) – Send a win‑back campaign with a stronger incentive (e.g., “We miss you – here’s $5 off your next visit”).
A real example: A dog groomer in Austin used this exact segmentation and saw a 34% open rate on the win‑back campaign, with 12% of lapsed customers rebooking within two weeks. The only cost was ten minutes of setup time inside their AI tool.
Mistake #3: Overlooking Mobile Optimization
Local businesses often design emails on their desktop, preview them once on a phone, and call it done. But according to a 2024 Litmus study, 58% of all email opens happen on mobile devices. For local businesses—where customers check their phones while waiting in line or walking their dog—that number is likely higher. I’ve seen beautiful newsletters from a Vancouver bakery that looked stunning on a 27‑inch monitor but forced mobile viewers to pinch‑zoom on a 4‑inch screen to read the “Order Now” button.
The fix: Before you send any email, test it on three devices: an iPhone 14/15 screen size, an Android device (like a Samsung Galaxy), and a tablet. Most AI tools have a “mobile preview” toggle, but don’t stop there. Use the tool’s A/B testing feature to send a small sample (say, 10% of your list) with two different button sizes—one standard 50‑pixel height and one 60‑pixel height—and see which gets more clicks. Also, keep your subject line under 40 characters; longer ones get truncated on mobile. A pet store in Denver changed their CTA button from “Shop Now” (which was buried at the bottom) to a sticky top bar that read “Get 20% Off Today” and saw click‑through rates jump from 2.1% to 5.8%.
Mistake #4: Writing Subject Lines That Sound Like Robots
“Special Offers Inside,” “Your Monthly Update,” “Don’t Miss Out.” Sound familiar? These are the email equivalent of a handshake that lasts two seconds too long. AI tools can generate subject lines for you, but many business owners accept the default suggestions without tweaking them to reflect their brand’s personality. The result: low open rates because the email looks like every other promotional blast.
The fix: Use AI to generate five to ten subject line options, then pick the one that feels most human—and test it. For example, a coffee shop owner running a “buy one, get one” on Saturday mornings shouldn’t use “Saturday Offer.” Instead, try: “Your Saturday latte needs a friend 🌟” or “It’s 8AM. Who’s joining you for coffee?” These personal, conversational lines drive curiosity. Run an A/B test: send version A with your original subject line and version B with an AI‑suggested, human‑edited version. After 24 hours, compare open rates. The difference often ranges from 15% to 40% improvement. A hair salon in Sydney reported that changing their subject line from “New Services Available” to “Your Hair Is About to Get a Big Hug ✂️” boosted open rates from 22% to 36%.
Mistake #5: Ignoring the Power of the Preheader Text
The preheader is the snippet of text that appears right after the subject line in most email clients (e.g., “View this email in your browser”). Many local businesses leave it blank or let the AI tool auto‑fill with “If you are having trouble viewing this email…” That’s a wasted opportunity. The preheader is like the second line of a joke—it can seal the deal or kill the momentum.
The fix: Treat the preheader as part of your subject line. Use it to add context or urgency. For instance, if your subject says “Last Chance for 20% Off Grooming,” your preheader could say “Offer ends Sunday – book now to secure your spot.” Or use it to complete a thought: Subject: “Your pup’s next bath is on us 🛁” → Preheader: “Just because we love seeing those happy tails.” A fitness studio in Chicago tested two versions of a welcome email: one with a generic preheader and one that read “Free trial class waiting for you – click to claim.” The second version saw a 19% higher click‑through rate. To set it in most AI tools, look for a field labeled “preview text” or “preheader” during the design phase. Don’t skip it.
Avoiding these five mistakes won’t require you to overhaul your entire marketing strategy. It’s about making small, data‑backed tweaks that your AI tool already supports—you just need to use them correctly. Once you start applying these fixes, you’ll see your open rates climb, your unsubscribe rates drop, and, most importantly, your customers feel genuinely seen rather than blasted.
How to Choose the Right AI Email Tool for Your Budget
Picking the perfect email marketing tool for your local business can feel like choosing a coffee blend for a café—you want something reliable, affordable, and able to scale as your customer base grows. Yet many owners start with a free plan only to hit limitations that frustrate their efforts, or they overspend on premium features they never use. Let’s break down the real costs and what each tier actually gives you.
The $0–$20/month Range (Best for startups and very small lists)
If you have fewer than 500 subscribers and send fewer than 10,000 emails per month, you can run a solid operation for free with tools like Mailchimp’s Forever Free plan or Brevo’s free tier (300 emails per day). These plans include AI‑powered subject line suggestions, basic automation (e.g., welcome email, birthday coupon), and simple segmentation. But watch out: Mailchimp’s free plan removes the ability to schedule send‑time optimization—you’ll have to manually choose when to send. That’s fine if your audience is local and you know they open emails in the morning, but it’s a limitation.
Real cost example: A pet groomer in Chicago with 400 subscribers used Mailchimp Free for six months. She spent zero dollars and gained 15 new repeat customers from her automated welcome sequence. She then upgraded to the $13/month Essentials plan (which allowed send‑time optimization) and saw open rates rise by 11% on her weekly tips newsletter. Her cost: $13/month for measurable improvement.
The $20–$60/month Range (Sweet spot for growing local businesses)
At this tier—covering plans from Constant Contact ($35/month for up to 500 contacts) to Mailchimp Standard ($20/month for 500 contacts with advanced automation)—you get robust AI features that directly impact revenue. Constant Contact’s AI Content Generator can write entire email drafts based on a brief prompt (e.g., “Write a promotional email for a spring haircut special at a salon in Portland”). Mailchimp’s Standard plan includes predictive analytics that score each subscriber on their likelihood to purchase, so you can send extra offers to your hottest leads.
Actionable step: Calculate your email list size and monthly send volume. If you’re at 1,000 contacts sending three emails per month (3,000 sends), you can stay under $50/month with either tool. A hair salon in Melbourne with 1,200 subscribers switched from a free plan to Mailchimp Standard and used the predictive scoring to send a “VIP only” offer to their top 200 clients. The campaign generated $2,800 in bookings—a 56‑to‑1 return on the monthly fee.
The $60–$100/month Range (For multi‑location or high‑volume businesses)
If you own two or three coffee shop locations, a fitness studio chain, or a rapidly growing service business, you need more than basic automation. Tools like Klaviyo ($45/month for 1,001–1,500 contacts but scales quickly) or ActiveCampaign ($49/month for 1,000 contacts) offer advanced AI‑driven customer segmentation based on behavioral triggers (e.g., “A customer who visited twice last month but hasn’t been in two weeks”). ActiveCampaign’s predictive sending feature will automatically push emails when a subscriber is most likely to engage—no manual scheduling needed.
Real cost calculation: A yoga studio in London with two locations and 2,500 subscribers was paying $79/month for Constant Contact’s Email Plus plan. They moved to ActiveCampaign at $69/month (for 2,500 contacts) and gained automation workflows that sent a “We miss you” email after 14 days of inactivity, plus a referral discount code automatically. In the first month, they recovered 23 lapsed members—each paying an average of £45/month. That’s £1,035 in recurring revenue against a £55 monthly tool cost (after currency exchange). Even accounting for the referral discount, the ROI was over 1,500%.
Three Questions to Ask Before You Buy
Does the tool integrate with your point‑of‑sale (POS) system? If you use Square, Toast, or Clover, check if the email tool can pull purchase data automatically. Brevo integrates with Square natively; Mailchimp does not. Without integration, you’ll manually segment customers—defeating the purpose of AI.
Does the AI actually learn from your data? Some tools offer generic AI suggestions that ignore your past campaign performance. Look for “predictive analytics” or “send‑time optimization” that adapts to your specific audience. Constant Contact’s AI, for instance, analyzes your past opens and clicks to suggest the best day and time.
What’s the support like? For a local business, you can’t afford to wait 24 hours for a reply. Mailchimp’s free plan offers only automated chat; their $20/month plan includes email support within 4 hours. Constant Contact provides phone support even on lower tiers. If email marketing is a major revenue channel, prioritize tools with responsive support.
A Quick Comparison Table (for your reference)
Brevo Free – 300 emails/day, basic AI, no send‑time optimization.
Mailchimp Standard ($20/month for 500 contacts) – send‑time optimization, predictive segmentation, A/B testing.
Constant Contact ($35/month for 500 contacts) – AI content generator, A/B testing, phone support.
Klaviyo ($45/month for 1,001–1,500 contacts) – powerful e‑commerce AI, advanced segmentation, ideal for retail.
Remember, the best tool is the one you’ll actually use. Start with a free trial of two options, run a small campaign on each for 30 days, then compare open and click rates. The tool that gives you the best numbers for your audience—not the most features—is the winner.
Real‑World Examples: How Local Businesses Nailed Their Campaigns
Theory is great, but nothing beats seeing how a fellow business owner turned data‑driven email marketing into tangible results. Here are three stories from real local businesses that used AI‑powered tools to solve specific problems—and you can replicate their strategies today.
Case Study #1: “The Coffee Shop That Stopped Guessing and Started Segmenting”Business: Brew & Bean, a specialty coffee shop in Portland, Oregon.
Problem: Owner Lena had 1,800 email subscribers but saw open rates stagnating around 18%. She was sending the same weekly newsletter to everyone: a “Friday Roast of the Week” email. Regulars already knew the roast; tourists didn’t care.
Solution: Lena switched from Mailchimp’s free plan to the Standard tier ($20/month). She used the AI segmentation tool to create three groups: “Morning Regulars” (purchased coffee before 10AM more than three times), “Afternoon Crowd” (visited after 2PM), and “Weekend Visitors” (came only on Saturdays). For each group, she built an automated campaign:
Morning Regulars: Sent at 6AM with a link to pre‑order their usual latte and a “skip the line” offer.
Afternoon Crowd: Sent at 1PM promoting a discounted pastry with any beverage.
Weekend Visitors: Sent on Thursday evening highlighting Saturday’s live music and a buy‑one‑get‑one coupon.
Results: Within 60 days, open rates rose to 34%. The “Weekend Visitors” campaign alone brought in 47 extra customers each Saturday, generating an additional $1,200 per week in revenue. Cost of the upgrade: $20/month. ROI: about 60x per month.
Case Study #2: “The Hair Salon That Automated Its Referral Engine”Business: Strands & Scissors, a mid‑range salon in Austin, Texas.
Problem: Owner Maria had a loyal base of 400 clients but only saw 2–3 referrals per month. She knew word‑of‑mouth was powerful, but she had no system to encourage it.
Solution: Maria used Constant Contact’s AI content generator to draft a “Refer a Friend” email. The tool suggested a warm subject line: “Bring a buddy – you both get 20% off your next cut.” She then set up an automation: when a client booked an appointment (captured via Square integration), a thank‑you email fired 24 hours later with the referral offer and a unique referral link. Constant Contact’s AI then tracked which clients clicked the link and booked a referral.
Results: In three months, referrals jumped from 3 to 28 per month. Each referred client spent an average of $65 on their first visit. That’s an extra $1,820 in monthly revenue from a tool that cost Maria $35/month. She also used the AI to send a “We miss you” email to anyone who hadn’t booked in 90 days, recovering 12 lapsed clients.
Case Study #3: “The Dog Groomer Who Doubled Her Booking Rate with Predictive Timing”Business: Paws & Claws Grooming, a pet grooming salon in Vancouver, Canada.
Problem: Owner James sent a monthly reminder email to his 600 subscribers, but only 8% ever clicked to book. He suspected the timing was wrong—he was sending on Monday morning, but his clients (mostly dog owners) checked email on Sunday evenings.
Solution: He upgraded to ActiveCampaign’s $49/month plan and turned on the “Send at the right time” feature. ActiveCampaign analyzed each subscriber’s past open times and individually optimized the send window. James also used the AI to A/B test two subject lines: “Time for a spa day? 🐾” vs. “Your pup’s next bath is on us 🛁” (the second one won with a 42% higher open rate).
Results: The first month using predictive sending, the click‑to‑book rate jumped from 8% to 19%. James then segmented by breed size (small dogs vs. large dogs) and sent tailored grooming tips—which boosted engagement further. His monthly bookings went from 45 to 72, an increase of 60%. The extra revenue: about $2,100 per month (average grooming fee $85). The tool cost plus time investment: less than $100/month.
These examples share a common thread: none of these business owners reinvented the wheel. They simply stopped sending generic blasts and started using the AI features already available to them—segmentation, personalization, timing, and A/B testing—to speak directly to their customers’ real needs. You can do the same work in your own business this week.
Next Steps: Your 7‑Day AI Email Marketing Sprint
Theory and examples are motivating, but without a concrete plan, they stay in the “read and forget” pile. Let’s turn this article into action with a simple 7‑day sprint you can complete in less than two hours total.
Day 1: Audit Your Current Setup (15 minutes)
Open your email tool. Check your list size, last 5 campaigns’ open and click rates, and number of unsubscribes. Write down three numbers: your current open rate, click‑through rate, and conversion rate (how many people actually visited your store or booked after clicking). If you don’t track conversions, set up a simple Google Tag Manager event or use a UTM link to a booking page.
Day 2: Clean Your List (20 minutes)
Remove any email addresses that haven’t opened in 6 months. If you have 1,000 subscribers and 200 are inactive, send a re‑engagement campaign: “Still there? Reply with a 🐶 (or ☕) for a 10% discount.” Anyone who doesn’t respond within 2 weeks? Delete them. A smaller, engaged list always outperforms a large, dead one.
Day 3: Create Three Segments (20 minutes)
Use the tools in your email platform to build:
“Hot leads” – customers who opened or clicked in the last 30 days.
“Warm leads” – opened in the last 60 days but no purchase.
“Cold leads” – no engagement in 90+ days.
Set up one automated email for each segment (e.g., a special offer for hot leads, a “we miss you” for cold).
Day 4: Write One AI‑Assisted Campaign (30 minutes)
Pick a single promotion you already have (e.g., “10% off first service for new customers”). Use your tool’s AI content generator to write the email body. Then edit it to sound like you—add a personal line like “Come by and say hi – I’ll make sure you get our best table.” Test three subject lines via the AI suggestion feature, then run an A/B test on 20% of your list. Let the test run for 24 hours, then send the winner to the rest.
Day 5: Set Up One Triggered Automation (30 minutes)
Most AI tools allow you to create a “post‑purchase” or “booking reminder” automation. For example:
Coffee shop: Send a thank‑you email 3 hours after a customer’s visit, offering a “buy 4 coffees, get 1 free” digital punch card.
Salon: Send a booking reminder 48 hours ahead, plus a “how did we do?” survey 24 hours after.
Pet groomer: Send a “we saved your pup’s style” photo with a link to rebook in 6 weeks.
Set this up today. It runs on autopilot forever.
Day 6: Analyze Your First A/B Test Results (15 minutes)
Look at the A/B test you launched on Day 4. Which subject line won? Which email copy got more clicks? Write down the winning elements in a simple note (e.g., “Emoji in subject line works better for weekend crowd”). You’ll use this knowledge for all future campaigns.
Day 7: Commit to a Monthly Rhythm (10 minutes)
Block out one hour on your calendar every month for the next three months. During that hour, review your analytics, tweak your segments, and write one new AI‑assisted campaign. Consistency beats intensity every time.
This sprint doesn’t replace a comprehensive marketing strategy, but it will move you from “thinking about email” to “seeing results.” And once you taste that first 30%+ increase in open rates or a dozen new bookings from a single campaign, you’ll never go back to guesswork.
If you’re reading this and thinking, “I’d love to set this up, but I don’t have the time or the confidence to get the data part right,” that’s exactly where we come in. At DataLatte.pro, we’ve helped dozens of coffee shops, salons, groomers, and studios—just like yours—turn their email lists into reliable revenue streams. We don’t just tell you to “use AI”; we sit down with you, connect your POS system, build your segments, and write the first campaign so you can see results immediately.
I’d love to chat over a virtual cup of coffee and map out a 30‑day plan for your business. No fluff, no jargon—just practical data‑backed steps that fit your schedule and budget. Book a free consultation and let’s get your next campaign brewing.
Local marketing strategist with 10+ years at global agencies — OMD, Dentsu, GroupM, and BBDO. Now helping small businesses get the same data-driven edge. Based in Europe, working with clients in the US, UK, Australia, and beyond.