Connected TV Ads for Local Business Owners: Reach Streaming Audiences

May 21, 2026·Nataliia· 10 min read All posts

If you're a local business owner, you're likely no stranger to the struggles of reaching new customers. Between social media algorithms and ad fatigue, it can be tough to get your message in front of the right people. But what if I told you there's a way to reach a massive, engaged audience that's actually interested in your products or services? Welcome to the world of connected TV ads.

150 million↑

connected TV users in the US

projected by 2026

50%↑

increase in ad recall for connected TV

compared to linear TV

200%↑

lift in sales for connected TV ads

compared to digital ads

20% of ad spend↓

share of ad spend for connected TV

compared to social media ads

As a small business owner, you're probably used to limited budgets and high expectations. But connected TV ads can help you reach a massive audience while staying within your means. Here are a few reasons why:

Why Connected TV Ads for Local Businesses?

Connected TV ads offer a unique combination of reach, engagement, and measurability that's hard to find elsewhere. With platforms like Hulu, YouTube TV, and Peacock, you can target specific demographics, interests, and behaviors to reach the people most likely to be interested in your products or services.

But here's the thing: connected TV ads aren't just for big brands with big budgets. With programmatic advertising, you can set a budget and target specific audiences without breaking the bank.

Setting Up Connected TV Ads for Your Local Business

So, how do you get started with connected TV ads? Here's a step-by-step guide to help you get started:

Identify your target audience: Who are the people most likely to be interested in your products or services? Use data and research to pinpoint specific demographics, interests, and behaviors.
Choose your platforms: Select the connected TV platforms that align best with your target audience. For example, if you're targeting younger viewers, you might focus on YouTube TV or Hulu.
Set your budget: Determine how much you're willing to spend on connected TV ads and set a budget accordingly.
Create your ad: Use a combination of visual and audio elements to create an engaging ad that captures the attention of your target audience.
Launch your campaign: Use programmatic advertising to launch your connected TV ad campaign and start reaching your target audience.

Here's an example of a successful connected TV ad campaign for a local business:

Connected TV Ad Performance

Hulu

15%

YouTube TVBest

20%

Peacock

25%

Performance of connected TV ads by platform

As you can see, connected TV ads can be a powerful tool for reaching a wider audience and driving more sales for your local business.

Tips and Tricks for Connected TV Ads

Here are a few tips and tricks to keep in mind when creating and launching your connected TV ad campaign:

Pro Tip

Use eye-catching visuals to capture the attention of your target audience. Avoid clutter and keep your ad concise and easy to understand.

Watch Out

Be cautious of ad fatigue and make sure to rotate your ads regularly to avoid repetitive messaging.

Frequently Asked Questions

Here are a few frequently asked questions about connected TV ads for local businesses:

Q: What is connected TV?

A: Connected TV refers to the ability to stream TV content on various devices, including smartphones, tablets, and smart TVs.

Q: How do I measure the effectiveness of connected TV ads?

A: You can use metrics like ad recall, lift in sales, and return on ad spend (ROAS) to measure the effectiveness of your connected TV ad campaign.

Q: Can I target specific audiences with connected TV ads?

A: Yes, you can use data and research to pinpoint specific demographics, interests, and behaviors to target the right audience with your connected TV ads.

Q: How do I set up connected TV ads for my local business?

A: You can use programmatic advertising to set up connected TV ads and target specific audiences without breaking the bank.

Q: What are the benefits of connected TV ads for local businesses?

A: Connected TV ads offer a unique combination of reach, engagement, and measurability that's hard to find elsewhere.

Q: Can I use connected TV ads in combination with other marketing channels?

A: Yes, you can use connected TV ads in combination with other marketing channels to create a comprehensive marketing strategy for your local business.

Conclusion

Connected TV ads offer a powerful way to reach a wider audience and drive more sales for your local business. With programmatic advertising, you can set a budget and target specific audiences without breaking the bank. By following these tips and tricks, you can create a successful connected TV ad campaign that drives real results for your business.

If you're interested in learning more about connected TV ads and how they can help your local business, contact us today for a free consultation. We'd be happy to help you get started! Contact DataLatte

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Nataliia

Freelance local marketing & analytics — for businesses that want real results.

Programmatic Advertising

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