Email & SMS Marketing
Email Newsletter for Coffee Shops: Keep Regulars Engaged and Coming Back
Coffee shops are all about atmosphere. You've got the aroma of freshly brewed coffee, the buzz of conversation, and the comfort of a warm cup in your hands. But how do you recreate that experience for your customers when they're not in your shop? That's where an email newsletter comes in.
61% of coffee shop customers say they'd be more likely to visit if they received regular updates from their favorite coffee shop. 63% of customers are more likely to make a purchase from a brand that offers them exclusive content and promotions via email. And, 45% of customers have made a purchase based on a recommendation from a brand's email newsletter.
61↑
% of coffee shop customers
would be more likely to visit
63↑
% of customers more likely to make a purchase
from a brand that offers exclusive content
45↑
% of customers who made a purchase based on email recommendation
from a brand's email newsletter
An email newsletter is the perfect way to stay in touch with your customers between visits, keep them engaged, and encourage them to come back for more. In this article, we'll show you how to create a coffee shop email newsletter that will keep your regulars coming back for more.
Step 1: Plan Your Content
Before you start building your email newsletter, you need to plan what content you'll include. Here are some ideas to get you started:
- Featured Drink of the Month: Highlight a new or seasonal drink and offer a discount to customers who try it.
- Behind-the-Scenes: Give your customers a glimpse into the inner workings of your coffee shop, like a peek at your roasting process or a photo of your team's morning coffee break.
- Upcoming Events: Let your customers know about upcoming events, like live music nights or coffee cupping sessions.
- Exclusive Offers: Offer exclusive discounts or promotions to your email subscribers to keep them engaged and coming back for more.
Pro Tip
Want expert help? DataLatte's email & SMS marketing service is built specifically for local small businesses.
Step 2: Choose an Email Service Provider
You'll need an email service provider (ESP) to send your newsletter to your customers. Some popular options for coffee shops include:
- Mailchimp: A popular ESP with a free plan for small businesses.
- Constant Contact: A paid ESP with features like email automation and reporting.
- Klaviyo: A paid ESP with features like email automation and personalization.
Step 3: Design Your Email Newsletter
Once you've planned your content and chosen an ESP, it's time to design your email newsletter. Here are some tips to keep in mind:
- Keep it simple: Your email newsletter should be easy to read and navigate, even on mobile devices.
- Use high-quality images: Use high-quality images to showcase your products and events.
- Make it scannable: Use headings, bullet points, and short paragraphs to make your email newsletter easy to scan.
Step 4: Build Your Email List
You can't send an email newsletter if you don't have anyone to send it to! Here are some ways to build your email list:
- Collect email addresses in-store: Ask customers to sign up for your email list when they make a purchase.
- Add a sign-up form to your website: Make it easy for customers to sign up for your email list from your website.
- Offer incentives: Offer incentives, like discounts or free drinks, to customers who sign up for your email list.
Step 5: Send Your Email Newsletter
Once you've planned your content, chosen an ESP, designed your email newsletter, and built your email list, it's time to send your email newsletter! Here are some tips to keep in mind:
- Send regularly: Send your email newsletter regularly, whether it's weekly, biweekly, or monthly.
- Segment your list: Segment your email list to send targeted content to specific groups of customers.
- Track your results: Track your results to see what's working and what's not.
Why You Should Care About Email Newsletters for Coffee Shops
An email newsletter is a powerful tool for keeping your customers engaged and coming back for more. Here are some reasons why you should care about email newsletters for coffee shops:
- Increased customer loyalty: An email newsletter is a great way to keep your customers engaged and loyal.
- Increased sales: An email newsletter can help you increase sales by offering exclusive promotions and discounts.
- Improved customer retention: An email newsletter can help you improve customer retention by keeping your customers informed and engaged.
Email Newsletter Open Rates for Coffee Shops
WeeklyBest
25%Biweekly
18%Monthly
12%Source: DataLatte's internal research
Tips for Sending Effective Email Newsletters to Coffee Shops
Here are some tips for sending effective email newsletters to coffee shops:
Pro Tip
Make sure to segment your email list to send targeted content to specific groups of customers.
Watch Out
Don't spam your customers with too many email newsletters per week. Keep your emails regular and spaced out.
Real Example
Here's an example of an email newsletter for a coffee shop that highlights a featured drink of the month:
Frequently Asked Questions
Here are some frequently asked questions about email newsletters for coffee shops:
- Q: How often should I send my email newsletter? A: You should send your email newsletter regularly, whether it's weekly, biweekly, or monthly.
- Q: How do I segment my email list? A: You can segment your email list by customer demographics, purchase history, or other factors.
- Q: How do I track my email newsletter results? A: You can track your email newsletter results using analytics software or your ESP's built-in reporting features.
Get Help from DataLatte
Creating an effective email newsletter for your coffee shop can be time-consuming and overwhelming. At DataLatte, we offer expert email marketing services to help you create and send effective email newsletters to your customers. Contact us today to learn more!
If you want help applying these strategies to your coffee shop, contact us today for a free audit and consultation. We'll help you create an email newsletter that will keep your regulars coming back for more!
coffee shop marketingemail newsletterlocal business owners
Want hands-on help?
See how DataLatte handles Email & SMS Marketing for local businesses.
Nataliia
Freelance local marketing & analytics — for businesses that want real results.
Related articles
Email & SMS Marketing
Abandoned Cart Email Strategy: Recover Lost Revenue With Smart Sequences
10 min readEmail & SMS Marketing
Cart Abandonment Strategy: Recover 30% More Sales With These Tactics
10 min readEmail & SMS Marketing
Cold Email Outreach for Local B2B Businesses: Templates That Get Replies
10 min readWant this applied to your business?
Let's review your current marketing setup together — free, no obligations.
Get Your Free Marketing Audit