Food delivery restaurants are losing money to commissions, and you're trying to stand out in a crowded market. You need a Google Ads campaign that drives online orders, not just clicks. Here's what you need to know:
45%↑
Average commission rate
Food delivery platforms like Grubhub, Uber Eats, DoorDash take up to 45% of orders
35%→
Competition level for top food delivery platforms
High competition for food delivery ads
20%↑
Users who order online
Only 20% of users order online
10%↑
Expected increase in online orders with Google Ads
With a well-structured Google Ads campaign, you can increase online orders by up to 10%
Step 1: Targeting the Right Audience
To drive online orders, you need to target the right audience. Start by creating a list of targeted locations, such as cities or zip codes, where your restaurant is available. You should also target people who have shown interest in food delivery or your specific cuisine.
How to Set Up Location Targeting:
- Log in to your Google Ads account.
- Go to the "Locations" tab.
- Click on "Add location."
- Enter the city or zip code you want to target.
- Click "Save" to apply the change.
Tip: Use a mix of exact match and phrase match keywords to target specific locations.
Pro Tip
Use location extensions to show customers your physical address and make it easier for them to find you.
Step 2: Ad Copy and Landing Page Optimization
Your ad copy and landing page should work together to drive online orders. Use attention-grabbing headlines, clear and concise descriptions, and prominent calls-to-action. Make sure your landing page is mobile-friendly and has a clear call-to-action.
Example: Create an ad with a headline like "Get 10% off your first online order" and a description like "Order now and get free delivery on your first purchase."
BarChart: Ad Copy Performance
| Ad Copy | Conversion Rate | Cost Per Conversion |
|---|---|---|
| 10% off first order | 2.5% | $5.50 |
| Free delivery | 2.2% | $6.00 |
| Limited time offer | 2.8% | $4.50 |
Ad Copy Performance
10% off first order
25%Free delivery
22%Limited time offerBest
28%Data from a real food delivery restaurant Google Ads campaign
Step 3: Bidding and Budgeting
To drive online orders, you need to set a bidding strategy that targets conversions, not just clicks. Use a cost-per-acquisition (CPA) bidding strategy and set a daily budget that aligns with your business goals.
Warning: Be careful not to overspend on Google Ads, especially if you're just starting out.
Watch Out
Regularly review your Google Ads spend and adjust your budget as needed to avoid overspending.
Step 4: Measuring and Optimizing
To measure the success of your Google Ads campaign, use metrics like conversion rate, cost per conversion, and return on ad spend (ROAS). Regularly review your campaign performance and make adjustments as needed to optimize for better results.
Example: If you notice that your conversion rate is low, try adjusting your ad copy or landing page to improve user experience.
Frequently Asked Questions
- Q: How do I set up a Google Ads campaign for my food delivery restaurant? A: Log in to your Google Ads account, go to the "Campaigns" tab, and click on "Create a campaign."
- Q: What is the best bidding strategy for Google Ads? A: Use a cost-per-acquisition (CPA) bidding strategy to target conversions.
- Q: How do I measure the success of my Google Ads campaign? A: Use metrics like conversion rate, cost per conversion, and return on ad spend (ROAS) to measure campaign performance.
- Q: Can I use Google Ads for both online and offline orders? A: Yes, you can use Google Ads to target both online and offline orders.
- Q: How do I optimize my Google Ads campaign for better results? A: Regularly review your campaign performance and make adjustments as needed to optimize for better results.
Get Help with Your Google Ads Campaign
If you want to drive more online orders for your food delivery restaurant, but don't know where to start, contact DataLatte for a free audit and expert advice. Our team has years of experience helping small businesses like yours succeed with Google Ads.
google adsfood deliveryrestaurantonline orders
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Nataliia
Freelance local marketing & analytics — for businesses that want real results.
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