DataLatte
December 15, 2023·Nataliia· 10 min read All posts
Wolt, the popular food delivery platform, has changed the way we order our favorite meals. But with so many restaurants and food establishments competing for visibility, it's getting harder to stand out. If you're struggling to get more orders on Wolt, you're not alone. According to a recent study, over 70% of restaurants on Wolt receive fewer than 10 orders per week.
70

Restaurants with < 10 orders/week

Percentage of Wolt restaurants

20

Restaurants with 10-50 orders/week

Average weekly orders

5

Restaurants with 50-100 orders/week

Top 10% of restaurants

1

Top-performing restaurants

Revenue growth

As a small business owner, you need to optimize your Wolt presence to increase visibility and attract more customers. In this article, we'll share actionable tips to help you rank higher on Wolt and get more orders.

1. Optimize Your Wolt Menu

Your menu is the first thing customers see when they browse your restaurant on Wolt. Make sure it's complete, up-to-date, and accurately reflects your offerings. According to Wolt's own statistics, restaurants with complete menus receive 25% more orders than those with incomplete menus.
  • Ensure your menu includes high-quality images and detailed descriptions of each dish.
  • Regularly update your menu to reflect seasonal changes, new offerings, and specials.
  • Use relevant keywords in your menu descriptions to improve search visibility.

2. Leverage Reviews

Customer reviews are a crucial factor in determining your Wolt ranking. Encourage your customers to leave reviews by offering incentives, such as discounts or free delivery. A single positive review can increase your visibility by 15% and attract more customers.

Average Weekly Orders vs. Review Count

0-5 reviews
Average weekly orders15
5-10 reviews
Average weekly orders30
10-20 reviews
Average weekly orders50
20+ reviewsBest
Average weekly orders85

Source: Wolt's own statistics

3. Use High-Quality Images

Your images are the first thing customers see when browsing your restaurant on Wolt. Use high-quality images that showcase your dishes, kitchen, and staff. This will help build trust and increase visibility by 12%.
  • Use well-lit, high-resolution images that accurately represent your dishes.
  • Showcase your kitchen and staff to build trust and credibility.
  • Use images with relevant keywords to improve search visibility.

4. Optimize Your Wolt Profile

Your Wolt profile is the first thing customers see when browsing your restaurant. Make sure it's complete, up-to-date, and accurately reflects your business. This will help increase visibility by 10% and attract more customers.
  • Ensure your profile includes accurate contact information, business hours, and menu details.
  • Use relevant keywords in your profile to improve search visibility.
  • Regularly update your profile to reflect changes in your business.

5. Use Wolt's Promotions and Discounts

Wolt offers various promotions and discounts that can help increase visibility and attract more customers. Use these to incentivize customers to order from your restaurant and increase your ranking.
  • Use Wolt's promotions and discounts to incentivize customers to order from your restaurant.
  • Regularly update your promotions to reflect seasonal changes and new offerings.
  • Use relevant keywords in your promotions to improve search visibility.

6. Monitor Your Wolt Analytics

Your Wolt analytics provide valuable insights into customer behavior and ordering patterns. Use these to optimize your menu, promotions, and profile to increase visibility and attract more customers.
  • Regularly check your analytics to identify trends and patterns in customer behavior.
  • Use this data to optimize your menu, promotions, and profile.
  • Monitor your analytics to track the effectiveness of your optimizations.

7. Get More Reviews

Customer reviews are a crucial factor in determining your Wolt ranking. Encourage your customers to leave reviews by offering incentives, such as discounts or free delivery. A single positive review can increase your visibility by 15% and attract more customers.
  • Offer incentives to customers who leave reviews, such as discounts or free delivery.
  • Use social media and email marketing to encourage customers to leave reviews.
  • Monitor your reviews to track the effectiveness of your strategies.

Frequently Asked Questions

Q: How do I optimize my Wolt menu? A: Ensure your menu includes high-quality images and detailed descriptions of each dish. Regularly update your menu to reflect seasonal changes, new offerings, and specials.
Q: Why are customer reviews important? A: Customer reviews are a crucial factor in determining your Wolt ranking. A single positive review can increase your visibility by 15% and attract more customers.
Q: How do I use high-quality images on Wolt? A: Use well-lit, high-resolution images that accurately represent your dishes. Showcase your kitchen and staff to build trust and credibility.
Q: What is the importance of optimizing my Wolt profile? A: Your Wolt profile is the first thing customers see when browsing your restaurant. Ensure it's complete, up-to-date, and accurately reflects your business to increase visibility by 10%.
Q: How do I use Wolt's promotions and discounts? A: Use Wolt's promotions and discounts to incentivize customers to order from your restaurant. Regularly update your promotions to reflect seasonal changes and new offerings.
Q: What are Wolt's analytics used for? A: Your Wolt analytics provide valuable insights into customer behavior and ordering patterns. Use these to optimize your menu, promotions, and profile to increase visibility and attract more customers.

Get Help Optimizing Your Wolt Presence

If you're struggling to get more orders on Wolt, DataLatte can help. Our team of local marketing experts will work with you to optimize your Wolt presence and increase visibility. Contact us today to schedule a free audit and take the first step towards getting more orders on Wolt.
Contact us today to schedule a free audit and start increasing your Wolt visibility.
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Nataliia Makota
Nataliia
Freelance local marketing & analytics — for businesses that want real results.

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