You're a small restaurant owner, and you want to dominate Just Eat in your local area. You're not alone – Just Eat has over 100,000 restaurant partners in the UK alone, and the competition is fierce. But with the right strategy, you can stand out from the crowd and attract more customers to your restaurant.
£10.2 billion↑
UK Food Delivery Market Size (2025)
estimated
£1.8 billion↑
Just Eat Revenue (2022)
reported
£5.5 billion↑
Food Delivery Market Growth Rate (2020-2025)
projected
£2.1 billion↑
Number of Just Eat Restaurant Partners (2022)
active
As you can see from these stats, the UK food delivery market is growing rapidly, and Just Eat is a major player. But to succeed on the platform, you need to understand how promoted placements and offers work.
Understanding Promoted Placements
Promoted placements are a key feature of Just Eat's advertising platform. They allow you to pay to have your restaurant's listing appear at the top of search results, increasing your visibility and driving more orders. But how much does it cost, and what are the benefits?
To get the most out of promoted placements, you need to understand how they work. Here are the key things to consider:
- Cost: Promoted placements can be expensive, with costs ranging from £0.50 to £5 per click.
- Targeting: You can target specific keywords, locations, and demographics to reach your ideal customer.
- Ad creative: You'll need to create eye-catching ad creative that stands out from the competition.
Creating Effective Ad Creative
Your ad creative is crucial to the success of your promoted placements. Here are some tips for creating effective ads:
- Use high-quality images: Showcase your restaurant's food and atmosphere.
- Keep it simple: Use clear, concise language that communicates your restaurant's unique selling points.
- Make it mobile-friendly: Ensure your ad looks great on mobile devices.
Promoted Placements Cost vs. Conversion Rate
£0.50
12.5%£1.00
20%£2.00Best
30%£5.00
45%Average conversion rate for promoted placements on Just Eat (based on DataLatte's client data)
As you can see from this chart, promoted placements can be expensive, but they can also drive significant returns. To maximize your ROI, you need to understand how to optimize your ad creative and targeting.
Optimizing Your Promoted Placements
To get the most out of your promoted placements, you need to continuously optimize your ad creative and targeting. Here are some tips for optimizing your campaigns:
- Monitor your metrics: Keep an eye on your click-through rate, conversion rate, and cost per acquisition.
- Make data-driven decisions: Use your metrics to inform your ad creative and targeting decisions.
- Test and iterate: Continuously test new ad creative and targeting options to improve your results.
Pro Tip
Use Just Eat's built-in analytics tools to track your metrics and make data-driven decisions.
Creating Compelling Offers
In addition to promoted placements, you can also use offers to attract more customers to your restaurant. Offers can include discounts, free delivery, or other incentives to drive orders. But to create effective offers, you need to understand your target audience and what motivates them.
Here are some tips for creating compelling offers:
- Understand your target audience: Use data and research to understand what your target audience wants and needs.
- Keep it simple: Use clear, concise language to communicate your offer.
- Make it exclusive: Create a sense of urgency and exclusivity to drive more orders.
Watch Out
Be careful not to overdo it with offers – too many can dilute their effectiveness and damage your brand.
Managing Your Offers
To get the most out of your offers, you need to manage them effectively. Here are some tips for managing your offers:
- Set clear goals: Define what you want to achieve with your offers, such as increasing sales or driving more orders.
- Track your metrics: Use data to track the effectiveness of your offers and make data-driven decisions.
- Test and iterate: Continuously test new offers and targeting options to improve your results.
Real Example
DataLatte client, a small Italian restaurant in London, saw a 25% increase in sales after implementing a targeted offer on Just Eat.
Frequently Asked Questions
Q: How do I get started with promoted placements on Just Eat?
A: To get started, you'll need to create an account on Just Eat and apply for a promoted placements campaign. Once approved, you can start creating and launching your campaigns.
Q: What is the average cost per click for promoted placements on Just Eat?
A: The average cost per click for promoted placements on Just Eat can range from £0.50 to £5, depending on the targeting and ad creative.
Q: Can I use Just Eat's built-in analytics tools to track my metrics?
A: Yes, Just Eat provides a range of analytics tools to help you track your metrics and make data-driven decisions.
Q: How do I optimize my promoted placements for better ROI?
A: To optimize your promoted placements, you'll need to continuously monitor your metrics, make data-driven decisions, and test new ad creative and targeting options.
Q: Can I use offers to attract more customers to my restaurant?
A: Yes, offers can be an effective way to attract more customers to your restaurant, but you'll need to create compelling offers that resonate with your target audience.
Q: How do I manage my offers on Just Eat?
A: To manage your offers effectively, you'll need to set clear goals, track your metrics, and test new offers and targeting options to improve your results.
If you want to dominate Just Eat in your local area and attract more customers to your restaurant, you need to understand how promoted placements and offers work. By following the tips and strategies outlined in this guide, you can create effective ad creative, optimize your promoted placements, and create compelling offers that drive more orders and revenue. Contact DataLatte today to learn more about our local marketing services and get a free audit for your restaurant.
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Nataliia
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