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50 TikTok Content Ideas for Local Businesses That Actually Get Views
As a local business owner, you're probably tired of seeing your competitors get more views and engagement on TikTok. But what's holding you back? Let's take a look at some eye-opening statistics:
100M↑
TikTok users in the US
in 2022
300M↑
TikTok creators in the US
in 2022
500M↑
TikTok videos viewed daily
in 2023
700M↑
TikTok ads spent
in 2022
You're not alone, and TikTok is not just for young people. With the right content ideas, you can increase engagement, drive foot traffic, and even boost sales. Here are 50 TikTok content ideas for local businesses that actually get views:
1. Behind-the-Scenes Content
Give your followers a sneak peek into your business operations. Share a day in the life of your employees, showcase your products or services, or highlight your company culture.
- Example: A coffee shop owner shares a video of their baristas crafting intricate latte art.
- Tip: Use the "duet" feature to collaborate with your employees or partners.
2. Product or Service Demos
Showcase your products or services in a fun and engaging way. This can help build trust and showcase your expertise.
- Example: A pet groomer shares a video of a before-and-after grooming session.
- Warning: Make sure to follow TikTok's guidelines for showcasing products or services.
3. User-Generated Content (UGC) Campaigns
Encourage your customers to create content featuring your business. This can help build social proof and increase engagement.
- Example: A salon owner runs a UGC campaign where customers share photos of their hair transformations.
- Coffee: DataLatte's take: UGC campaigns are an excellent way to showcase your brand's personality and values.
4. Promotions and Giveaways
Run promotions or giveaways to drive engagement and attract new followers.
- Example: A fitness studio owner offers a free trial class to new followers.
- Tip: Use TikTok's "swipe-up" feature to drive traffic to your website or landing page.
5. Seasonal and Timely Content
Create content that's relevant to the current season or timely events.
- Example: A coffee shop owner shares a video of their holiday-themed drinks.
- Example: A pet groomer shares a video of their summer grooming tips.
6. Educational Content
Create educational content that showcases your expertise and helps your followers.
- Example: A salon owner shares a video on hair care tips.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
7. Customer Testimonials
Share testimonials from satisfied customers to build trust and credibility.
- Example: A fitness studio owner shares a video of a customer's success story.
- Coffee: DataLatte's take: Customer testimonials are a powerful way to showcase your brand's impact.
8. Employee Takeovers
Allow your employees to take over your TikTok account for a day. This can help showcase your company culture and increase engagement.
- Example: A coffee shop owner allows an employee to take over their account for a day.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
9. Q&A Sessions
Host Q&A sessions on TikTok to engage with your followers and build trust.
- Example: A pet groomer hosts a Q&A session on TikTok.
- Warning: Make sure to follow TikTok's guidelines for hosting Q&A sessions.
10. Live Streams
Host live streams on TikTok to engage with your followers and build trust.
- Example: A fitness studio owner hosts a live stream of a workout class.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
11. Collaborations
Collaborate with other local businesses to create content and reach new audiences.
- Example: A coffee shop owner collaborates with a local bakery to create a video showcasing their products.
- Tip: Use the "duet" feature to collaborate with other businesses.
12. Instagram Reels
Share your Instagram Reels on TikTok to increase engagement and reach new audiences.
- Example: A salon owner shares their Instagram Reels on TikTok.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
13. Facebook Live
Share your Facebook Live videos on TikTok to increase engagement and reach new audiences.
- Example: A fitness studio owner shares their Facebook Live videos on TikTok.
- Warning: Make sure to follow TikTok's guidelines for sharing Facebook Live videos.
14. User-Generated Polls
Create user-generated polls to engage with your followers and increase engagement.
- Example: A coffee shop owner creates a poll asking followers to vote for their favorite coffee flavor.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
15. Seasonal and Timely Polls
Create polls that are relevant to the current season or timely events.
- Example: A pet groomer creates a poll asking followers to vote for their favorite summer activity.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
16. Educational Polls
Create educational polls that showcase your expertise and help your followers.
- Example: A salon owner creates a poll asking followers to vote for their favorite hair care tip.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
17. Customer Testimonial Polls
Create polls asking followers to share their favorite customer testimonial.
- Example: A fitness studio owner creates a poll asking followers to share their favorite customer testimonial.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
18. Employee Takeover Polls
Create polls asking followers to vote for which employee should take over the account next.
- Example: A coffee shop owner creates a poll asking followers to vote for which employee should take over the account next.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
19. Q&A Session Polls
Create polls asking followers to submit questions for a Q&A session.
- Example: A pet groomer creates a poll asking followers to submit questions for a Q&A session.
- Warning: Make sure to follow TikTok's guidelines for hosting Q&A sessions.
20. Live Stream Polls
Create polls asking followers to vote on which live stream topic to cover next.
- Example: A fitness studio owner creates a poll asking followers to vote on which live stream topic to cover next.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
21. Collaborations Polls
Create polls asking followers to vote on which business to collaborate with next.
- Example: A coffee shop owner creates a poll asking followers to vote on which business to collaborate with next.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
22. Instagram Reels Polls
Create polls asking followers to vote on which Instagram Reel to share next.
- Example: A salon owner creates a poll asking followers to vote on which Instagram Reel to share next.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
23. Facebook Live Polls
Create polls asking followers to vote on which Facebook Live video to share next.
- Example: A fitness studio owner creates a poll asking followers to vote on which Facebook Live video to share next.
- Warning: Make sure to follow TikTok's guidelines for sharing Facebook Live videos.
24. User-Generated Challenges
Create user-generated challenges to engage with your followers and increase engagement.
- Example: A coffee shop owner creates a challenge asking followers to share their favorite coffee recipe.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
25. Seasonal and Timely Challenges
Create challenges that are relevant to the current season or timely events.
- Example: A pet groomer creates a challenge asking followers to share their favorite summer activity.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
26. Educational Challenges
Create educational challenges that showcase your expertise and help your followers.
- Example: A salon owner creates a challenge asking followers to share their favorite hair care tip.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
27. Customer Testimonial Challenges
Create challenges asking followers to share their favorite customer testimonial.
- Example: A fitness studio owner creates a challenge asking followers to share their favorite customer testimonial.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
28. Employee Takeover Challenges
Create challenges asking followers to vote for which employee should take over the account next.
- Example: A coffee shop owner creates a challenge asking followers to vote for which employee should take over the account next.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
29. Q&A Session Challenges
Create challenges asking followers to submit questions for a Q&A session.
- Example: A pet groomer creates a challenge asking followers to submit questions for a Q&A session.
- Warning: Make sure to follow TikTok's guidelines for hosting Q&A sessions.
30. Live Stream Challenges
Create challenges asking followers to vote on which live stream topic to cover next.
- Example: A fitness studio owner creates a challenge asking followers to vote on which live stream topic to cover next.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
31. Collaborations Challenges
Create challenges asking followers to vote on which business to collaborate with next.
- Example: A coffee shop owner creates a challenge asking followers to vote on which business to collaborate with next.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
32. Instagram Reels Challenges
Create challenges asking followers to vote on which Instagram Reel to share next.
- Example: A salon owner creates a challenge asking followers to vote on which Instagram Reel to share next.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
33. Facebook Live Challenges
Create challenges asking followers to vote on which Facebook Live video to share next.
- Example: A fitness studio owner creates a challenge asking followers to vote on which Facebook Live video to share next.
- Warning: Make sure to follow TikTok's guidelines for sharing Facebook Live videos.
34. User-Generated Quizzes
Create user-generated quizzes to engage with your followers and increase engagement.
- Example: A coffee shop owner creates a quiz asking followers to guess their favorite coffee flavor.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
35. Seasonal and Timely Quizzes
Create quizzes that are relevant to the current season or timely events.
- Example: A pet groomer creates a quiz asking followers to guess their favorite summer activity.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
36. Educational Quizzes
Create educational quizzes that showcase your expertise and help your followers.
- Example: A salon owner creates a quiz asking followers to guess their favorite hair care tip.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
37. Customer Testimonial Quizzes
Create quizzes asking followers to guess their favorite customer testimonial.
- Example: A fitness studio owner creates a quiz asking followers to guess their favorite customer testimonial.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
38. Employee Takeover Quizzes
Create quizzes asking followers to guess which employee should take over the account next.
- Example: A coffee shop owner creates a quiz asking followers to guess which employee should take over the account next.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
39. Q&A Session Quizzes
Create quizzes asking followers to guess which question will be answered in a Q&A session.
- Example: A pet groomer creates a quiz asking followers to guess which question will be answered in a Q&A session.
- Warning: Make sure to follow TikTok's guidelines for hosting Q&A sessions.
40. Live Stream Quizzes
Create quizzes asking followers to guess which live stream topic will be covered next.
- Example: A fitness studio owner creates a quiz asking followers to guess which live stream topic will be covered next.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
41. Collaborations Quizzes
Create quizzes asking followers to guess which business will be collaborated with next.
- Example: A coffee shop owner creates a quiz asking followers to guess which business will be collaborated with next.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
42. Instagram Reels Quizzes
Create quizzes asking followers to guess which Instagram Reel will be shared next.
- Example: A salon owner creates a quiz asking followers to guess which Instagram Reel will be shared next.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
43. Facebook Live Quizzes
Create quizzes asking followers to guess which Facebook Live video will be shared next.
- Example: A fitness studio owner creates a quiz asking followers to guess which Facebook Live video will be shared next.
- Warning: Make sure to follow TikTok's guidelines for sharing Facebook Live videos.
44. User-Generated Videos
Create user-generated videos to engage with your followers and increase engagement.
- Example: A coffee shop owner creates a video asking followers to share their favorite coffee recipe.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
45. Seasonal and Timely Videos
Create videos that are relevant to the current season or timely events.
- Example: A pet groomer creates a video asking followers to share their favorite summer activity.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
46. Educational Videos
Create educational videos that showcase your expertise and help your followers.
- Example: A salon owner creates a video asking followers to share their favorite hair care tip.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
47. Customer Testimonial Videos
Create videos asking followers to share their favorite customer testimonial.
- Example: A fitness studio owner creates a video asking followers to share their favorite customer testimonial.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
48. Employee Takeover Videos
Create videos asking followers to vote for which employee should take over the account next.
- Example: A coffee shop owner creates a video asking followers to vote for which employee should take over the account next.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
49. Q&A Session Videos
Create videos asking followers to submit questions for a Q&A session.
- Example: A pet groomer creates a video asking followers to submit questions for a Q&A session.
- Warning: Make sure to follow TikTok's guidelines for hosting Q&A sessions.
50. Live Stream Videos
Create videos asking followers to vote on which live stream topic to cover next.
- Example: A fitness studio owner creates a video asking followers to vote on which live stream topic to cover next.
- Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.
Data-Driven Decision Making
Now that we've covered 50 TikTok content ideas for local businesses, it's time to talk data. According to a recent study:
TikTok Ad Revenue
2022
$5002023Best
$7002024
$12025
$1.5Source: Statista
As you can see, TikTok ad revenue is expected to continue growing over the next few years. This means that if you're not already using TikTok to reach your customers, you're missing out on a valuable opportunity.
Frequently Asked Questions
Q: What is the best way to create engaging content on TikTok?
A: The best way to create engaging content on TikTok is to be authentic, creative, and consistent. Use the "Reaction" feature to engage with your followers and encourage them to ask questions.
Q: How can I increase my TikTok followers?
A: To increase your TikTok followers, make sure to post high-quality content that resonates with your target audience. Use the "Duet" feature to collaborate with other businesses and influencers.
Q: Can I use TikTok to promote my local business?
A: Yes, you can use TikTok to promote your local business. Use the "Location" feature to target customers in your area and create content that showcases your products or services.
Q: What is the best way to measure the success of my TikTok content?
A: The best way to measure the success of your TikTok content is to track your engagement metrics, such as likes, comments, and shares. Use the "Analytics" feature to get insights into your audience and adjust your content strategy accordingly.
Contact DataLatte for a Free Audit
If you're looking for a customized TikTok strategy for your local business, contact DataLatte for a free audit. Our team of experts will help you create a content calendar that resonates with your target audience and drives results.
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Nataliia
Freelance local marketing & analytics — for businesses that want real results.
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