Dental Practice Marketing Checklist

Attract new patients, reduce no-shows, and build a practice known for trust and quality. The complete marketing checklist for dentists and dental clinics.

28 total items60 minIntermediate4 sections

Local SEO & Google Presence

0 / 7

Claim your Google Business Profile and select 'Dentist' as your primary category
Add specialist categories: Orthodontist, Cosmetic Dentist, Pediatric Dentist (if applicable)
Add every service: cleaning, whitening, implants, Invisalign, veneers, emergency dentistry
Add photos of your reception, treatment rooms, staff, and before/after cases (with patient consent)
Get listed on Healthgrades, Zocdoc, US News, WebMD, and Vitals — these rank for dentist searches
Target: 'dentist near me', 'emergency dentist [city]', 'dental implants [city]', 'family dentist [city]'
Build location pages for every city and neighborhood you serve

Website & Patient Acquisition

0 / 7

Display your top services above the fold with a clear 'Book Appointment' button
Add an online booking widget — 60% of patients prefer to book online vs. calling
Create service pages for high-value procedures: implants, Invisalign, veneers, whitening
Add before/after photo gallery for cosmetic procedures (with patient consent and HIPAA compliance)
Display accepted insurance plans prominently — patients filter by insurance first
Add a live chat or chatbot for after-hours appointment requests
Publish 'New Patient Special' offer (e.g. $99 cleaning + X-ray) as a lead magnet

Reviews & Reputation

0 / 7

Ask every patient for a Google review at checkout — train your front desk team
Use a HIPAA-compliant review platform (Birdeye, Weave, or Swell) for automated review requests
Respond to every review mentioning you're happy to discuss any concerns privately
Never mention treatment details in review responses — HIPAA compliance is critical
Aim for 200+ Google reviews — dental practices with 4.7+ and 200+ reviews dominate their area
Share 5-star reviews on social media as text graphics (no patient photos without written consent)
Display review badges on your website homepage and service pages

Retention & Reactivation

0 / 7

Send automated recall reminders at 3, 6, and 12 months after each visit via SMS and email
Call lapsed patients (no visit in 18+ months) personally — your receptionists should have a script
Offer a 'family plan' that bundles checkups for 2 adults + 2 children at a discount
Create a patient referral program: 'Refer a friend, get a $50 credit toward your next visit'
Send a birthday message with a special offer for a whitening or cosmetic consultation
Offer flexible payment plans (CareCredit, Sunbit) — cost is the #1 reason patients skip treatment
Survey patients annually with a 3-question NPS survey — act on every piece of feedback

Ready to implement?

Get a free marketing audit

Book a 30-minute audit with Nataliia. You'll get a personalized action plan for your business — no sales pitch, just strategy.

Book Free Audit

← Back to all checklists