Local SEO Audit Checklist

Run a comprehensive local SEO audit to identify gaps and opportunities. Use this quarterly to maintain and grow your local search rankings.

30 total items60 minIntermediate4 sections

NAP Consistency & Citations

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Verify your Name, Address, and Phone (NAP) is identical across all online listings
Audit citations on Yelp, Bing Places, Apple Maps, Facebook, and YellowPages
Submit your business to the top 50 local citation sites using BrightLocal or Whitespark
Remove or correct any duplicate listings found on Google, Yelp, or directories
Ensure your address format is consistent (e.g., 'St' vs 'Street') everywhere
Check that your website footer, contact page, and header all match your GBP listing

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Include your city + service keyword in your homepage H1 (e.g., 'Hair Salon in Austin, TX')
Add your full address in text on the Contact page (not just an image)
Embed a Google Maps widget on your Contact page
Create location-specific landing pages if you serve multiple cities
Add LocalBusiness schema markup to your homepage (name, address, phone, hours, geo coordinates)
Include your city and state in your page titles and meta descriptions
Add 'Near me' content naturally into your service descriptions
Internally link from every blog post to your primary service page

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Test your site speed — aim for under 3 seconds on mobile (use PageSpeed Insights)
Ensure your site is fully mobile-responsive and passes Google's Mobile-Friendly Test
Verify your XML sitemap is submitted to Google Search Console
Check for crawl errors in Google Search Console > Coverage report
Fix all broken internal and external links (use Screaming Frog or Ahrefs)
Add hreflang tags if you serve both US and international customers
Ensure your robots.txt is not blocking important pages
Implement HTTPS across your entire site — no mixed content warnings

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Count your current Google reviews and compare to top 3 local competitors
Calculate your average star rating (aim for 4.5+ to be competitive)
Check review velocity — are you getting at least 4–5 new reviews per month?
Audit your reviews on Yelp, Facebook, TripAdvisor, and industry-specific platforms
Identify your most common review keywords — use them in your page content
Set up Google Alerts for your business name to monitor new mentions
Respond publicly to all negative reviews with empathy and a resolution offer
Build a dedicated 'Reviews' or 'Testimonials' page on your website

Ready to implement?

Book a 30-minute audit with Nataliia. You'll get a personalized action plan for your business — no sales pitch, just strategy.