Social Media Content Strategy Checklist

Build a sustainable social media content system that grows your following and drives real foot traffic. No guesswork — just a clear, repeatable framework.

26 total items60 minBeginner3 sections

Profile & Brand Setup

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Optimize your Instagram bio: what you do + who you serve + your city + CTA (link in bio)
Use your exact business name as your Instagram handle (no random numbers or underscores)
Add your address and contact info to your Facebook Page — this helps local search
Set up a Linktree or similar link-in-bio tool with links to booking, website, and contact
Use consistent profile photos across all platforms — your logo or a professional headshot
Claim your Facebook username (facebook.com/yourbusinessname) for easy sharing
Connect Instagram to Facebook so posts can be shared simultaneously
Add a 'Book Now' or 'Contact' button to your Facebook Page

Content Planning & Creation

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Build a content calendar: plan 4 weeks of posts in advance on a Google Sheet or Notion
Use the 80/20 rule: 80% value/entertainment content, 20% promotional
Batch-create content: shoot 30 photos and 5 videos in one 2-hour session each month
Plan content pillars: rotate between Behind-the-Scenes, Educational, Customer Spotlights, and Offers
Shoot all photos with natural light — position your subject facing a window
Always capture video in vertical format (9:16) for Reels and TikTok
Use location tags and local hashtags on every post (e.g., #ChicagoHairSalon)
Repurpose every piece of content: one video → Reel, Story, TikTok, YouTube Short
Post Instagram Reels 3–4× per week for maximum organic reach
Use the Carousel format for educational content — carousels get saved more than static posts

Engagement & Growth

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Reply to every comment on your posts within 2 hours of posting
Respond to every DM within 24 hours — use Quick Replies for common questions
Engage with 10–15 local accounts daily (like and leave genuine comments) to grow reach
Tag your location in every post and Story
Feature customers in your content (with permission) — this drives word-of-mouth
Run a monthly giveaway (e.g., 'Win a free [service]') — require a follow and tag to enter
Track weekly: follower growth, post reach, Story views, DMs, and website link clicks
Review your top 5 performing posts monthly and create more content in that style

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