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Adobe study finds AI traffic drives 83% more revenue per visit
Adobe research reports that traffic generated by AI results in 83% more revenue per visit and converts 90% better than non‑AI traffic. This finding is relevant for local businesses that rely on online visits.
The source reports Adobe’s research showing AI‑driven traffic yields 83% higher revenue per visit and a 90% higher conversion rate versus non‑AI traffic.
For a local coffee shop, salon, pet groomer or fitness studio, higher conversion could mean more sales from the same web traffic.
Businesses should test AI‑powered traffic sources or tools to compare performance against their current channels.
Test an AI‑powered traffic source on a small budget this week and compare revenue per visit to your existing traffic.
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Source: MarTech · 2026-11-03
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