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Digiday survey of 100+ marketers: 32% use AI to buy ad placements on social
AdExchanger's June 11, 2026 roundup reports a Digiday survey of more than 100 marketers found they mostly use AI for data analysis and content creation. Only 32% use AI to buy ad placements on social, and the same share let AI buy ad space for retail media campaigns.
Among marketers using AI for social campaigns, about two-thirds use it for data analysis and 57% for content creation.
Marketers are more willing to delegate routine work to AI when humans approve the output than to let AI make autonomous media-buying decisions.
If you use AI for ad copy or reports, keep a human approval step before anything is published or spent.
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Source: AdExchanger · 2026-06-11
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