Gym Screen Advertising Networks Now Cover 8,000+ US Locations — Fitness Brands Get In-Workout Mindset

GymTV and FitTV Networks (aggregated via programmatic DOOH platforms) now cover over 8,000 gym and fitness studio locations across the US, with screens on treadmills, ellipticals, weight floor monitors, and locker room displays. These screens reach captive audiences with dwell times of 30–60 minutes per session — vastly longer than any other ad format.

For local businesses, the targeting capability is remarkably precise: you can buy screens specifically at gyms within 2 miles of your location. A smoothie bar or healthy café can target gym-goers at the 3 Planet Fitness locations nearest their shop. A personal trainer can advertise inside corporate gyms to members who might prefer a boutique studio experience.

Gym screen advertising CPMs run $12–$20 for the in-equipment screens (highest dwell time) and $6–$10 for wall-mounted displays. Minimum campaign size via programmatic platforms is typically 50,000 impressions, which at a $15 CPM costs $750. Creative must be designed for exercise environments: no audio assumed, high contrast visuals, large text, simple message.