swipe ← → to navigate
Instagram Adds Book Now
Instagram has introduced a 'Book Now' button directly inside Reels, allowing customers to book services without leaving the app. This update affects local businesses in the US, UK, and AU, potentially increasing bookings and revenue. By leveraging this feature, businesses can streamline their customer experience and reduce friction in the booking process.
Background: Instagram Reels is a feature that allows users to create and share short videos, and many local businesses use it to showcase their services and products. Reels have become an essential tool for businesses to increase their online visibility and reach a wider audience. With the rise of social media, local businesses have been leveraging Instagram to promote their services and interact with customers.
What changed: The introduction of the 'Book Now' button inside Instagram Reels enables customers to book services directly from the app, eliminating the need to visit a business's website or use a third-party booking platform. This update aims to simplify the booking process and increase conversions for local businesses. By integrating booking capabilities into Reels, Instagram is providing businesses with a more seamless and efficient way to manage bookings.
Why it matters: The 'Book Now' button can significantly impact a local business's revenue and visibility by reducing the number of steps required for customers to book a service. This can lead to an increase in bookings and a reduction in abandoned bookings due to friction in the process. Additionally, the feature can provide businesses with valuable insights into customer behavior and preferences, allowing them to optimize their services and marketing strategies.
Niche breakdown: For a hair salon, the 'Book Now' button can be used to book appointments for haircuts, coloring, or styling services. A coffee shop can use the feature to allow customers to book tables or order coffee and pastries for pickup. A pet groomer can use the button to book pet grooming services, and a fitness studio can use it to book classes or personal training sessions. Each niche can leverage the feature to streamline their booking process and improve customer experience.
What to do: To take advantage of the 'Book Now' button, businesses should ensure that their Instagram profile is complete and up-to-date, including their contact information and services offered. They should also create engaging Reels content that showcases their services and encourages customers to book. This week, businesses should review their Instagram settings and enable the 'Book Now' feature, and then create a Reels content calendar that incorporates the new booking capability.
To maximize the impact of the 'Book Now' button, businesses should prioritize creating high-quality Reels content that showcases their services and includes a clear call-to-action to book. They should also ensure that their Instagram profile is optimized for bookings, including up-to-date contact information and services offered. By doing so, businesses can increase their bookings and revenue, and improve their overall customer experience.
Want to act on this signal?
Get a free audit — Nataliia will review your current Meta Ads setup and show you exactly where the gap is.
Source: Meta for Business · 2026-05-30
Up next
Hulu Local Ad Minimum Drops to $500
Hulu Advertising · 18d ago