Make.com Unveils 12 Free Templates

Background: Make.com, formerly Integromat, is a platform that enables businesses to automate tasks and workflows. Local businesses use Make.com to simplify operations, such as managing reviews, sending reminders, and scheduling social posts. This allows them to focus on core activities, like serving customers and growing their business.

What changed: Make.com introduced a dedicated Local Business template library, featuring 12 pre-built automations. These templates cater to specific needs, including review replies, booking reminders, social posts, and lead follow-up. The templates are free to use on the basic plan, making automation more accessible to local businesses.

Why it matters: The new templates can significantly impact a local business's revenue and visibility. By automating review management, businesses can respond promptly to customer feedback, improving their online reputation. Automated appointment reminders can reduce no-shows, while social scheduling can increase engagement and attract new customers.

Niche breakdown: A hair salon can use the review management template to respond quickly to customer feedback, enhancing their online reputation. A coffee shop can leverage the social scheduling template to promote daily specials and attract new customers. A pet groomer can use the appointment reminder template to reduce no-shows, while a fitness studio can use the lead follow-up template to convert prospects into members. Each niche can benefit from the templates in unique ways, depending on their specific needs and goals.

What to do: To take advantage of the new templates, local businesses should sign up for Make.com's basic plan and explore the Local Business template library. They should identify the most relevant templates for their niche and start automating tasks, such as review replies and appointment reminders. By doing so, they can streamline operations, improve customer engagement, and increase revenue.