Roku OneView Now Offers Zip-Code Targeting for Local Businesses — $750 Minimum

Roku OneView, the self-serve DSP (demand-side platform) for streaming TV ads, added granular zip-code targeting to its small business tier. Previously, Roku's smallest geographic unit was DMA (Designated Market Area — often an entire metro region). Now advertisers can select individual zip codes, making it viable for businesses with a single location.

Roku has 80 million active accounts in the US and processes 50+ billion streaming hours annually. For local businesses, the key stat is reach within a zip code: in a zip code of 25,000 households, Roku estimates reaching 35–45% of them within a 30-day campaign. At a $750 budget and a $20 CPM, that's roughly 37,500 ad impressions delivered to households within your target area.

Roku allows advertisers to upload their own video (15 or 30 seconds) or use Roku's Creative Services to build one from photos. For local businesses, the recommended format is: 3 seconds of brand/location, 8 seconds of service showcase, 4 seconds of clear CTA with phone number or URL on screen. Roku also offers a QR code overlay feature — viewers scan with their phone to visit your booking page directly from the TV screen.