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Study estimates AI assistants generate 76 billion monthly sessions worldwide
Graphite estimates AI assistants reached 76 billion monthly sessions globally and says the data can no longer reliably compare AI search use with traditional search engines. The finding highlights the scale of AI‑driven search traffic for marketers.
Graphite estimates AI assistants reached 76 billion monthly sessions worldwide and says the data can no longer reliably compare AI search use with traditional search engines.
The scale of AI‑driven sessions suggests a large audience is accessing information through conversational interfaces, which could affect where local businesses place ads.
Test ad placements or keywords that target AI‑assistant queries to see how they perform for your local niche.
Allocate a small test budget to AI‑assistant ad formats or create content optimized for conversational queries this week.
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Source: Search Engine Journal · 2026-11-09
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