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xpln.ai launches Ideal Attention Time metric for YouTube, Meta, TikTok
The article reports that xpln.ai’s Ideal Attention Time metric, introduced in July, is now part of brand suitability checks on YouTube, Meta and TikTok. This addition could affect how local advertisers evaluate ad placements on these platforms.
According to the PPC Land piece, the Ideal Attention Time metric from xpln.ai, released in July, is being added to brand suitability tools on YouTube, Meta and TikTok, though no performance figures are provided.
For local businesses, the metric offers a new way to assess whether ads capture sufficient viewer attention, which may influence bidding or creative decisions.
Businesses should test the metric in their campaign reporting to see how it aligns with existing performance indicators.
Check the new Ideal Attention Time metric in your platform reports this week and compare it to your current viewability metrics.
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Source: PPC Land · 2026-11-13
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