DOOH Advertising Hub
Digital Out-of-Home Advertising for Local Business
Everything you need to run digital billboard campaigns — CPM benchmarks, city-specific screen maps, niche playbooks, and step-by-step setup guides. Starting from $300/month. 62+ guides in one place.
Start here
The Essentials
Complete guide and strategy overview
DOOH Advertising 2026: Digital Billboards, Programmatic Buying & What It CostsComplete guide to programmatic DOOH in 2026. Lamar, Clear Channel, Outfront, Vistar Media — real CPMs, no-minimum entry points, dynamic creative, and what small businesses actually get.DOOH Event Marketing: How to Dominate Your City During Concerts, Sports, and FestivalsProgrammatic DOOH lets you activate digital billboards and venue screens specifically during events — concerts, sports games, marathons, festivals. Here's how local businesses use event-triggered DOOH to reach captive audiences.
By Business Type
DOOH by Niche
Industry-specific guides with screen recommendations, budgets, and creative tips
Coffee ShopsLearn how Digital Out-of-Home (DOOH) advertising lets coffee shops place their brand on digital billboards, transit screens, and street-level displays near their location — driving real foot traffic.Hair SalonsSee how hair salons and barbershops can use Digital Out-of-Home advertising to place their brand on digital billboards and screens near their salon, attracting new walk-in clients.RestaurantsRestaurants using DOOH see 15–30% more walk-in traffic. CPMs from $4. Setup guide for transit, street, and gym screens — with real campaign examples and budgets.Fitness StudiosLearn how gyms and fitness studios can leverage Digital Out-of-Home advertising on digital billboards and public screens to attract new members and fill class schedules.Pet GroomersDiscover how pet grooming businesses can use Digital Out-of-Home advertising on digital billboards and local screens to attract new pet owner clients in their neighborhood.Nail SalonsHow nail salons can use digital out-of-home advertising to reach local women on transit screens, gym displays, and street-level digital billboards near their salon.BarbershopsHow barbershops can use digital out-of-home (DOOH) advertising to reach local men near their shop — targeting commuters, foot traffic, and neighborhood regulars.Yoga StudiosHow yoga studios can use digital out-of-home advertising on gym screens, transit displays, and street-level billboards to attract new members in their neighborhood.
United States
DOOH Advertising by City
CPM benchmarks, screen locations, and campaign setup for 52 US markets
New York City, NYLos Angeles, CAChicago, ILHouston, TXPhoenix, AZPhiladelphia, PASan Antonio, TXSan Diego, CADallas, TXSan Jose, CAAustin, TXJacksonville, FLFort Worth, TXColumbus, OHSan Francisco, CACharlotte, NCIndianapolis, INSeattle, WADenver, CONashville, TNOklahoma City, OKEl Paso, TXLas Vegas, NVLouisville, KYBaltimore, MDMemphis, TNAlbuquerque, NMTucson, AZSacramento, CAKansas City, MOAtlanta, GAOmaha, NEColorado Springs, CORaleigh, NCMinneapolis, MNTampa, FLNew Orleans, LAPortland, ORMiami, FLAnaheim, CALong Beach, CAMesa, AZFresno, CAVirginia Beach, VABoston, MACleveland, OHPittsburgh, PASt. Louis, MOMilwaukee, WIHonolulu, HILexington, KYAnchorage, AK
What's covered
2
Strategy guides
8
Niche playbooks
52
City guides
$3–10
Typical CPM range
Ready to put your business on digital screens?
We set up and manage DOOH campaigns across Vistar Media, StackAdapt, and Place Exchange — with geo-targeting, creative specs, and weekly reporting included.