DOOH Advertising Hub
Digital Out-of-Home Advertising for Local Business
Everything you need to run digital billboard campaigns — CPM benchmarks, city-specific screen maps, niche playbooks, and step-by-step setup guides. Starting from $300/month. 62+ guides in one place.
Start here
The Essentials
Complete guide and strategy overview
DOOH Advertising 2026: Digital Billboards, Programmatic Buying & What It CostsComplete guide to programmatic DOOH in 2026. Lamar, Clear Channel, Outfront, Vistar Media — real CPMs, no-minimum entry points, dynamic creative, and what small businesses actually get.DOOH Event Marketing: How to Dominate Your City During Concerts, Sports, and FestivalsProgrammatic DOOH lets you activate digital billboards and venue screens specifically during events — concerts, sports games, marathons, festivals.
By Business Type
DOOH by Niche
Industry-specific guides with screen recommendations, budgets, and creative tips
Coffee ShopsLearn how Digital Out-of-Home (DOOH) advertising lets coffee shops place their brand on digital billboards, transit screens.Hair SalonsSee how hair salons and barbershops can use Digital Out-of-Home advertising to place their brand on digital billboards and screens near their salon.RestaurantsHow does DOOH advertising work for restaurants? Typical CPMs, best screen placements, dayparts and test budgets for driving walk-ins and reservations in 2026.Fitness StudiosLearn how gyms and fitness studios can leverage Digital Out-of-Home advertising on digital billboards and public screens to attract new members and fill class schedules.Pet GroomersDiscover how pet grooming businesses can use Digital Out-of-Home advertising on digital billboards and local screens to attract new pet owner clients in their neighborhood.Nail SalonsNail salons using DOOH advertising reach clients in gyms, transit stops, and shopping areas.BarbershopsHow barbershops use digital out-of-home (DOOH) advertising to reach local men — targeting commuters, gym-goers, and neighborhood regulars.Yoga StudiosYoga studios using DOOH advertising reach health-conscious locals in gyms, transit stops, and wellness spaces.
United States
DOOH Advertising by City
CPM benchmarks, screen locations, and campaign setup for 52 US markets
New York City, NYLos Angeles, CAChicago, ILHouston, TXPhoenix, AZPhiladelphia, PASan Antonio, TXSan Diego, CADallas, TXSan Jose, CAAustin, TXJacksonville, FLFort Worth, TXColumbus, OHSan Francisco, CACharlotte, NCIndianapolis, INSeattle, WADenver, CONashville, TNOklahoma City, OKEl Paso, TXLas Vegas, NVLouisville, KYBaltimore, MDMemphis, TNAlbuquerque, NMTucson, AZSacramento, CAKansas City, MOAtlanta, GAOmaha, NEColorado Springs, CORaleigh, NCMinneapolis, MNTampa, FLNew Orleans, LAPortland, ORMiami, FLAnaheim, CALong Beach, CAMesa, AZFresno, CAVirginia Beach, VABoston, MACleveland, OHPittsburgh, PASt. Louis, MOMilwaukee, WIHonolulu, HILexington, KYAnchorage, AK
What's covered
2
Strategy guides
8
Niche playbooks
52
City guides
$3–10
Typical CPM range
Ready to put your business on digital screens?
We set up and manage DOOH campaigns across Vistar Media, StackAdapt, and Place Exchange — with geo-targeting, creative specs, and weekly reporting included.