CTV Advertising Hub
Connected TV Advertising for Local Business
Everything you need to run streaming TV ads — platform comparisons, real CPM data, city guides, and niche-specific playbooks. Updated for 2026. 109+ guides in one place.
Start here
The Essentials
Platform comparisons, pricing breakdowns, and strategy guides
What Is CTV Advertising? Guide for Local Business Owners (2026)CTV advertising explained for local businesses. Learn how connected TV ads work, targeting strategies, and how to start in 2026.CTV Advertising Platforms Compared: Roku, Disney, TubiRoku Ads Manager and Disney Campaign Manager both start at $500 per campaign. Compare them with Tubi, YouTube on TV and DSPs for a 2026 local test.How Much Does CTV Advertising Cost? CPMs, Budgets and Minimums for Local Businesses (2026)CTV is sold by CPM: roughly $15 to $45 market-wide, $20 to $60 on Roku and Hulu (vendor estimates). Turn a CPM into cost per customer.CTV vs OTT Advertising: What's the Difference and Which One Do You Need?CTV and OTT are used interchangeably — but they mean different things and require different buying strategies.CTV vs OTT: What's the Difference and Which Should You Buy?CTV vs OTT explained: What's the difference and how to choose for your business. Compare platforms, costs, targeting and ROI.Is CTV Advertising Worth It on a Small Budget? ($5k–$10k/Month)Is CTV advertising worth it for local businesses with a $5k–$10k monthly budget? Real data on CPMs, minimum spends, and which platforms actually deliver ROI.CTV Ad Specs 2026: Hulu, Roku, Amazon Video SizesCTV ad specs for 2026: one 1920x1080 MP4 fits Hulu, Roku and Amazon. File size caps of 250 MB, 500 MB and 1 GB, checked on official spec pages.CTV vs Traditional TV Ads for Local Business (2026)CTV vs traditional TV ads: streaming is 49.0% of US TV time per Nielsen. Compare cost, targeting and measurement for a local business.New CTV Ad Formats 2026: Pause Ads, QR Codes, ShoppableNew CTV ad formats in 2026: the IAB Tech Lab's 6 formats plus QR codes and shoppable TV, and which ones fit a local business budget.CTV + DOOH Omnichannel Strategy for Local Business: The Full PlaybookHow to combine CTV and DOOH advertising into a coordinated local campaign that builds neighborhood awareness across both the living room screen and the physical world. Budget, sequencing, and measurement.How Small Businesses Can Advertise During Super Bowl Season (Without $8M)Super Bowl LX cost $8M for 30 seconds. Here's how small businesses ran CTV, DOOH, and audio campaigns in the same window — and saw 264% ROI.
By Business Type
CTV Ads by Niche
Industry-specific guides with targeting, budgets, and creative tips
All Local BusinessesCan local businesses advertise on streaming TV? Yes. See how CTV ads for local businesses work, typical costs, setup steps and what to measure.Coffee ShopsLearn how coffee shops can use Connected TV advertising to reach local customers on Hulu, Roku, and streaming platforms.Fitness StudiosCTV for a fitness studio: at an assumed $25 CPM, $1,500 reaches about 10,000 households. Here is the join rate you need to break even, plus timing and setup.Hair SalonsDiscover how hair salons and barbershops can use Connected TV ads on Hulu, Roku, and streaming platforms to build local brand awareness and drive more appointment bookings.RestaurantsA $1,000 CTV test reaches roughly 5,500 to 12,500 households at assumed $20 to $45 CPMs. How restaurants target by ZIP, build the ad and track walk-ins.Pet GroomersDiscover how pet groomers can use CTV advertising to reach local pet owners on streaming platforms like Hulu and YouTube TV, driving new bookings and repeat clients.Nail SalonsHow nail salons can use CTV advertising on Hulu, Peacock, and Roku to reach local women planning their next appointment — with targeting, budget, and creative tips.BarbershopsHow barbershops can use Connected TV ads on Hulu, Roku, and Peacock to fill appointment slots and build neighborhood recognition.Yoga StudiosHow yoga studios can use Connected TV ads on Hulu and Peacock to attract new members, fill slow class slots, and build neighborhood brand recognition.
United States
CTV Advertising by City
Local market guides — CPM rates, top DMAs, and campaign tips for 53 US markets
New York City, NYLos Angeles, CAChicago, ILHouston, TXPhoenix, AZPhiladelphia, PASan Antonio, TXSan Diego, CADallas, TXSan Jose, CAAustin, TXJacksonville, FLFort Worth, TXColumbus, OHSan Francisco, CACharlotte, NCIndianapolis, INSeattle, WADenver, CONashville, TNOklahoma City, OKEl Paso, TXLas Vegas, NVLouisville, KYBaltimore, MDMemphis, TNAlbuquerque, NMTucson, AZSacramento, CAKansas City, MOAtlanta, GAOmaha, NEColorado Springs, CORaleigh, NCMinneapolis, MNTampa, FLNew Orleans, LAPortland, ORMiami, FLAnaheim, CALong Beach, CAMesa, AZFresno, CAVirginia Beach, VABoston, MACleveland, OHPittsburgh, PASt. Louis, MODetroit, MIHonolulu, HILexington, KYAnchorage, AKNationwide USA
International
CTV Advertising by Country
Market-specific guides for streaming TV advertising outside the US
What's covered
11
Strategy guides
9
Niche playbooks
53
US city guides
36
Country guides
Ready to run CTV ads for your business?
Skip the learning curve. We set up, manage, and optimize your connected TV campaigns — with full reporting so you see exactly what you're getting.