Google Ads Advanced
Google Ads for Beginners: Your First Campaign in 60 Minutes
As a small business owner, you've likely heard of Google Ads, but creating a campaign can seem daunting. With a little guidance, you can launch a successful Google Ads campaign in just 60 minutes.
Did you know?
Small businesses that use Google Ads see an average increase in sales of 25% (Source: Google). The average return on ad spend (ROAS) for Google Ads is $8 for every $1 spent (Source: WordStream). 71% of online adults use Google to search for local businesses (Source: Google).
25↑
Average sales increase
from Google Ads
8↑
Average ROAS
from WordStream
71↑
Percentage of online adults searching for local businesses
from Google
To get started, you'll need a Google Ads account. Don't worry if you're new to Google Ads – the process is straightforward. Here's a step-by-step guide to creating your first campaign.
Step 1: Set Up Your Google Ads Account
To create a Google Ads account, go to ads.google.com and follow the sign-up process. You'll need to provide basic business information and set up a payment method.
Step 2: Choose Your Campaign Type
Google Ads offers several campaign types, including display, video, and search ads. For local businesses, search ads are usually the most effective.
Step 3: Set Your Budget and Bidding Strategy
Determine how much you want to spend on your campaign each day. You can choose from cost-per-click (CPC) or cost-per-thousand impressions (CPM) bidding strategies.
Step 4: Create Your Ad Groups and Ads
Create ad groups that target specific keywords and ad copy that resonates with your target audience.
Step 5: Set Up Your Landing Page
Your landing page should be relevant to your ad copy and provide a clear call-to-action (CTA).
Step 6: Launch and Optimize Your Campaign
Launch your campaign and monitor its performance. Make adjustments as needed to optimize your results.
The average Google Ads campaign takes around 10-14 days to reach full potential.
Campaign Performance Over Time
Day 1
20%Day 7
50%Day 14Best
80%Average campaign performance over time
Tip: Use Google Ads' automated bidding strategies to optimize your campaign performance.
Warning: Avoid using too many keywords or ad groups, as this can lead to wasted spend and poor campaign performance.
Example: Pet groomers can target keywords like "pet grooming near me" or "dog grooming services in [city]."
Coffee: At DataLatte, we recommend starting with a small budget and gradually increasing it as you optimize your campaign performance.
Now that you've created your Google Ads campaign, it's time to monitor its performance and make adjustments as needed. Here are some frequently asked questions to get you started:
Frequently Asked Questions
Q: How do I track my campaign performance?
A: You can track your campaign performance using Google Ads' built-in analytics tool.
Q: How do I optimize my campaign for better results?
A: Make adjustments to your ad copy, keywords, and bidding strategy to improve your campaign performance.
Q: Can I pause or cancel my campaign at any time?
A: Yes, you can pause or cancel your campaign at any time in your Google Ads account.
Q: How do I know if my campaign is successful?
A: A successful campaign will have a high click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
Q: Can I use Google Ads for local listings?
A: Yes, Google Ads can be used for local listings to drive more customers to your business.
Q: How do I target specific locations with Google Ads?
A: You can target specific locations using Google Ads' location targeting feature.
Q: Can I use Google Ads for e-commerce businesses?
A: Yes, Google Ads can be used for e-commerce businesses to drive more sales and revenue.
If you want help creating a successful Google Ads campaign for your local business, contact DataLatte today for a free audit.
Pro Tip
Want expert help? DataLatte's Google Ads management service is built specifically for local small businesses.
Frequently Asked Questions
What are the benefits of using Google Ads for my small business?
Using Google Ads can increase your sales by an average of 25% (Source: Google), and for every dollar you spend, you can expect an average return on ad spend (ROAS) of $8 (Source: WordStream). This means that Google Ads can be a highly effective way to drive revenue for your business.
How long does it take to set up a Google Ads campaign?
You can launch a successful Google Ads campaign in just 60 minutes, following the steps outlined in this article. This makes it easy to get started with Google Ads, even if you have no prior experience.
Do I need a Google Ads account to get started?
Yes, to use Google Ads, you'll need to create a Google Ads account. Don't worry if you're new to Google Ads - the account setup process is straightforward and easy to follow.
How much does it cost to run a Google Ads campaign?
The cost of running a Google Ads campaign varies depending on your budget and the performance of your ads. However, with an average ROAS of $8 for every dollar spent (Source: WordStream), you can expect to see a strong return on investment.
Can I target specific locations with my Google Ads campaign?
Yes, with Google Ads, you can target specific locations, including cities, states, and zip codes. This makes it easy to reach customers in your local area and drive foot traffic to your business.
google ads for beginnerslocal business marketingsmall business advertising
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See how DataLatte handles Google Ads Management for local businesses.
Nataliia
Freelance local marketing & analytics — for businesses that want real results.
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