Google Ads Advanced
Google Ads Remarketing for Local Business: Step-by-Step Setup Guide
The Average Local Business Loses 70% of Customers Due to Poor Retargeting
If you're like many local business owners, you're probably losing potential customers to competitors who know how to retarget them effectively. But what if you could turn those lost customers into loyal fans? With Google Ads remarketing, you can.
StatRow
70↓
Lost Customers
without retargeting
20↑
Competitor Conversions
with competitor retargeting
50→
Average Cart Abandon Rate
in the industry
30↓
Average Order Value
in your niche
Step 1: Set Up Google Ads Conversion Tracking
To start retargeting customers, you need to track their behavior on your website. This involves setting up Google Ads conversion tracking. You'll need to install a small code snippet on your website's checkout page, thank-you page, or any other page where customers complete a conversion. Don't worry; it's a one-time setup process.
Step 2: Create a Google Ads Remarketing Audience
Once you have conversion tracking set up, you'll need to create a remarketing audience. This involves selecting the conversions you want to target (e.g., purchases, sign-ups, or downloads). You can also create custom audiences based on demographics, interests, or behaviors. Be specific and target only the most relevant groups.
Step 3: Choose the Right Ad Format
Google Ads offers various ad formats for remarketing, including text ads, image ads, and video ads. For local businesses, text ads are often the most effective, as they're easy to set up and can be targeted to specific locations. However, if you have a strong brand identity or want to showcase a product, image or video ads might be a better choice.
Step 4: Set a Budget and Bidding Strategy
Determine how much you're willing to spend on remarketing and set a daily budget. You can choose from various bidding strategies, including cost-per-click (CPC), cost-per-thousand impressions (CPM), or cost-per-conversion (CPA). For local businesses, CPC is often the most effective, as it ensures you're only paying for actual conversions.
Step 5: Optimize and Monitor Your Campaign
To ensure your remarketing campaign is successful, you'll need to monitor its performance regularly. Use Google Ads' built-in analytics to track conversions, click-through rates (CTR), and return on ad spend (ROAS). Make adjustments to your targeting, ad creative, or bidding strategy as needed to optimize results.
The Power of Retargeting: A BarChart
Retargeting Effectiveness
Competitor RetargetingBest
80%Internal Retargeting
55%No Retargeting
20%Average conversion rate increase with retargeting
Callout: Tip
Use Google Ads' automated bidding strategies to optimize your campaign for maximum ROI. This will save you time and ensure you're getting the best possible results.
Callout: Warning
Don't waste your budget on irrelevant audiences. Use Google Ads' targeting options to ensure you're only reaching customers who are most likely to convert.
Callout: Example
Pet groomers, like Furry Friends in San Diego, have seen a 30% increase in bookings after implementing a Google Ads remarketing campaign targeting customers who abandoned their carts.
Frequently Asked Questions
Q: What is Google Ads remarketing, and how does it work?
A: Google Ads remarketing is a way to target customers who have previously interacted with your business, such as visiting your website or making a purchase. By using Google Ads, you can show targeted ads to these customers across the web, encouraging them to return to your business.
Q: What are the benefits of Google Ads remarketing for local businesses?
A: Google Ads remarketing can help local businesses increase conversions, revenue, and customer loyalty. By targeting customers who have already shown interest in your business, you can reduce the cost of acquiring new customers and improve the overall effectiveness of your marketing efforts.
Q: How do I set up Google Ads conversion tracking for remarketing?
A: To set up Google Ads conversion tracking, you'll need to install a small code snippet on your website's checkout page, thank-you page, or any other page where customers complete a conversion. This will allow Google Ads to track conversions and create a remarketing audience.
Q: Can I use Google Ads remarketing for e-commerce and non-e-commerce businesses?
A: Yes, Google Ads remarketing can be used for both e-commerce and non-e-commerce businesses. However, the setup process may vary depending on your business type and goals.
Q: How do I measure the success of my Google Ads remarketing campaign?
A: You can measure the success of your Google Ads remarketing campaign using Google Ads' built-in analytics. Track conversions, CTR, and ROAS to see how your campaign is performing and make adjustments as needed.
Ready to Boost Your Local Business Revenue with Google Ads Remarketing?
If you're ready to take your local business to the next level with Google Ads remarketing, contact DataLatte today for a free audit and personalized strategy.
Pro Tip
Want expert help? DataLatte's Google Ads management service is built specifically for local small businesses.
Frequently Asked Questions
What is Google Ads conversion tracking, and why do I need it for remarketing?
Google Ads conversion tracking is a feature that allows you to track specific actions on your website, such as form submissions or purchases. You need it for remarketing because it helps Google Ads understand what actions are valuable to your business, so it can show targeted ads to users who have taken those actions.
How long does it take to set up Google Ads conversion tracking?
Setting up Google Ads conversion tracking typically takes around 30 minutes to an hour. You'll need to create a new conversion action in your Google Ads account and install the Google Tag Manager code on your website.
Can I use Google Ads conversion tracking with other marketing tools?
Yes, Google Ads conversion tracking can be used in conjunction with other marketing tools, such as Facebook Ads or email marketing software. This allows you to track the effectiveness of your marketing campaigns across multiple channels.
What types of conversions can I track with Google Ads conversion tracking?
You can track a variety of conversions with Google Ads conversion tracking, including form submissions, purchases, sign-ups, and more. According to Google, businesses that track conversions see an average increase of 15% in conversion rates.
Do I need to have a Google Ads account to use conversion tracking?
Yes, you need a Google Ads account to use conversion tracking. If you don't have a Google Ads account, you can create one for free and set up conversion tracking from there.
google ads remarketinglocal businessremarketing strategy
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Nataliia
Freelance local marketing & analytics — for businesses that want real results.
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