Programmatic Advertising
Retargeting Ads for Local Businesses: Win Back Website Visitors
You've spent hours crafting the perfect website, designing a menu that's sure to tantalize, and creating a beautiful online presence that showcases your business. But the truth is, most visitors don't convert immediately. They leave without taking action, and you're left wondering where it all went wrong. The answer lies in retargeting ads.
75↑
of visitors abandon carts online
Source: Statista, Google Ads, Facebook Ads
90→
of website visitors don't convert immediately
Source: Statista, Google Ads, Facebook Ads
60↑
of retargeting ad campaigns see a 50% increase in conversions
Source: Statista, Google Ads, Facebook Ads
85→
of businesses see a 20% increase in sales with retargeting ads
Source: Statista, Google Ads, Facebook Ads
Retargeting ads are a game-changer for local businesses. By targeting website visitors who haven't converted yet, you can re-engage them and encourage them to take action. In this article, we'll explore how to use Google Ads and Facebook Ads for retargeting, and provide you with actionable tips to get started.
Setting Up Google Ads for Retargeting
Google Ads is an excellent platform for retargeting, especially if you're targeting users who have visited your website. To set up retargeting ads on Google Ads, follow these steps:
- Create a new campaign in Google Ads and select "Target and remarket" as your campaign type.
- Choose "Website" as your target type and select the website you want to target.
- Set your budget and bidding strategy.
- Create ad groups and ads that match your content.
When setting up retargeting ads on Google Ads, make sure to use relevant keywords, ad copy, and targeting options to ensure that your ads are shown to the right people.
Setting Up Facebook Ads for Retargeting
Facebook Ads is another excellent platform for retargeting, especially if you're targeting users who have engaged with your content on Facebook. To set up retargeting ads on Facebook Ads, follow these steps:
- Create a new campaign in Facebook Ads Manager and select "Conversions" as your campaign objective.
- Choose "Website" as your target type and select the website you want to target.
- Set your budget and bidding strategy.
- Create ad sets and ads that match your content.
When setting up retargeting ads on Facebook Ads, make sure to use relevant targeting options, ad copy, and image to ensure that your ads are shown to the right people.
Choosing the Right Ad Platform
When it comes to choosing the right ad platform for retargeting ads, the decision ultimately depends on your target audience and advertising goals. Here's a comparison of Google Ads and Facebook Ads:
Ad Platform Comparison
Google AdsBest
$85Facebook Ads
$60Average cost per click (CPC) in the US
As you can see, Google Ads has a higher average CPC compared to Facebook Ads. However, Google Ads also offers more advanced targeting options and a more extensive reach. Facebook Ads, on the other hand, offers a more engaging experience and better ROI.
Callout
Retargeting ads are a great way to win back website visitors, but they're not a silver bullet. You need to have a solid understanding of your target audience and advertising goals to create effective retargeting ads.
Callout
Be cautious when setting up retargeting ads, as they can be expensive. Make sure to set a budget and monitor your ad performance regularly to avoid overspending.
Callout
DataLatte's personal take: retargeting ads are a key component of any successful local marketing strategy. By targeting website visitors who haven't converted yet, you can increase conversions and sales.
Frequently Asked Questions
Q: What is retargeting?
A: Retargeting is the process of targeting users who have visited your website but haven't converted yet. This can include users who have added items to their cart, filled out a form, or engaged with your content.
Q: Why is retargeting important for local businesses?
A: Retargeting is important for local businesses because it helps them win back website visitors and increase conversions. By targeting users who have shown interest in your business, you can encourage them to take action.
Q: How do I set up retargeting ads on Google Ads?
A: To set up retargeting ads on Google Ads, create a new campaign and select "Target and remarket" as your campaign type. Choose "Website" as your target type and select the website you want to target.
Q: How do I set up retargeting ads on Facebook Ads?
A: To set up retargeting ads on Facebook Ads, create a new campaign and select "Conversions" as your campaign objective. Choose "Website" as your target type and select the website you want to target.
Q: Can I use retargeting ads on multiple platforms?
A: Yes, you can use retargeting ads on multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
Conclusion
Retargeting ads are a powerful tool for local businesses looking to win back website visitors and increase conversions. By setting up retargeting ads on Google Ads and Facebook Ads, you can target users who have shown interest in your business and encourage them to take action. Remember to choose the right ad platform, set a budget, and monitor your ad performance regularly to ensure the best results.
If you want help applying this strategy to your local business, contact us at DataLatte.pro for a free audit.
retargeting ads for local businesslocal marketinggoogle adsfacebook ads
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Nataliia
Freelance local marketing & analytics — for businesses that want real results.
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