Website & CRO
How to Optimise Your Menu on Delivery Platforms to Maximise Revenue
You're probably already aware that delivery platforms have become a game-changer for small businesses. But are you making the most of them? A staggering 70% of consumers say they're more likely to order from restaurants that offer delivery. The average order value on delivery platforms is $25-$35. And a well-optimised menu can increase sales by up to 15%.
70↑
Percentage of consumers who prefer delivery
from restaurants that offer delivery
75→
from restaurants that don't offer delivery
85↑
who order from restaurants on delivery platforms
90↑
who prefer to order from restaurants on delivery platforms
Optimising your menu on delivery platforms can seem daunting, but it's not rocket science. By following these simple steps, you can increase revenue, reduce waste, and boost customer satisfaction.
Step 1: Analyse Your Menu
Take a close look at your menu and identify dishes that are most popular, profitable, and easy to produce. Consider factors like ingredient costs, preparation time, and portion sizes. You want to focus on items that will appeal to a wide range of customers and maximise your profit margins.
Step 2: Use Data to Inform Your Decisions
Look at your sales data to see which dishes are selling well and which ones are not. Use this information to adjust your menu and pricing strategy. For example, if you notice that customers are consistently ordering a certain dish, consider offering it as a special or promotion to drive sales.
Menu Item Sales
CoffeeBest
% of Sales35Sandwich
% of Sales20Salad
% of Sales15Dessert
% of Sales10Sales data from last quarter
Step 3: Optmise Your Menu for Delivery
When optimising your menu for delivery, consider the following factors:
- Portion sizes: Make sure your portion sizes are suitable for delivery. You don't want to send out large portions that are difficult to eat on the go.
- Packaging: Choose packaging that is eco-friendly, durable, and easy to use. Consider using compostable or biodegradable containers.
- Menu simplification: Simplify your menu to make it easier for customers to order and for you to produce. Consider removing items that are difficult to produce or have low sales.
Step 4: Use Visuals to Stand Out
Use high-quality visuals to make your menu stand out on delivery platforms. Consider adding:
- Photos: Add high-quality photos of your dishes to make them look appealing to customers.
- Videos: Create short videos that showcase your menu items and cooking process.
- Description: Write detailed descriptions of your dishes to highlight ingredients, cooking methods, and unique selling points.
Tip: Offer Customisation Options
Offer customisation options to make your menu more appealing to customers. This could include:
- Special requests: Allow customers to request special modifications to their orders, such as gluten-free or vegan options.
- Toppings: Offer a range of toppings or sauces that customers can add to their orders.
- Combo meals: Offer combo meals that include a main dish, side, and drink.
Warning: Don't Overcomplicate Your Menu
Avoid overcomplicating your menu by offering too many options or complex dishes. This can lead to:
- Menu fatigue: Customers may become overwhelmed by too many options and choose to order from a competitor.
- Production issues: Complex dishes can be difficult to produce in large quantities, leading to production issues and delays.
Example: Popular Menu Items
Here are some popular menu items that you may consider adding to your delivery platform:
- Coffee: A classic coffee with a range of milk and sugar options.
- Sandwiches: A variety of sandwiches, including vegetarian and vegan options.
- Salads: A range of salads, including classic green salads and more substantial grain-based salads.
- Desserts: A selection of sweet treats, including cakes, cookies, and pastries.
Callout: Coffee's Take on Menu Optimisation
At DataLatte, we believe that menu optimisation is key to driving revenue growth and customer satisfaction. By following these simple steps, you can create a menu that appeals to a wide range of customers and maximises your profit margins.
Frequently Asked Questions
Q: How often should I update my menu on delivery platforms?
A: We recommend updating your menu at least once a quarter to reflect changes in customer demand and seasonality.
Q: Can I use the same menu for both delivery and in-store orders?
A: Yes, you can use the same menu for both delivery and in-store orders, but consider optimising your menu for delivery to make it easier for customers to order and for you to produce.
Q: How do I handle customer requests for special modifications to their orders?
A: Consider adding a section to your menu that outlines special requests and modifications, and make sure your staff are trained to handle these requests efficiently.
Callout: Get Help Optimising Your Menu
If you want help optimising your menu on delivery platforms, contact us at DataLatte for a free audit. Our team of experts will work with you to create a menu that drives revenue growth and customer satisfaction.
Callout: Don't Miss Out on Revenue Growth
Don't miss out on revenue growth by optimising your menu on delivery platforms. Contact us today to learn more about our services and how we can help you achieve your business goals.
Contact us for a free audit and let's work together to maximise your revenue growth.
restaurant menu optimisation deliverydelivery platformsrevenue growthcustomer satisfaction
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Nataliia
Freelance local marketing & analytics — for businesses that want real results.
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