Google Local Service Ads: Setup Guide for Local Businesses

May 21, 2026·Nataliia· 10 min read All posts

Over 85% of customers read online reviews before visiting a business, but only 1 in 5 businesses have an online review strategy.

85↑

Percentage of customers who read online reviews

of customers read online reviews before visiting a business

20↓

Percentage of businesses with an online review strategy

of businesses have an online review strategy

45→

Average monthly searches for Local Service Ads

for Local Service Ads in the US

22↑

Monthly budget for successful Local Service Ads campaigns

for successful Local Service Ads campaigns

What are Google Local Service Ads?

Google Local Service Ads (LSAs) are a type of paid advertising on Google that helps customers find and connect with local service businesses like yours. With LSAs, you can increase your online visibility, drive more leads, and grow your business. In this guide, we'll walk you through the setup process for Google Local Service Ads.

Step 1: Check Eligibility and Create a Google Account

To run Local Service Ads, your business must be eligible and have a Google account. Check the Google Local Service Ads eligibility requirements and create a Google account if you don't already have one.

Step 2: Set Up Your Google Local Service Ads Account

Once you've checked your eligibility and created a Google account, follow these steps to set up your Local Service Ads account:

Sign in to your Google account and go to the Google Local Service Ads website.
Click on "Get started" and follow the prompts to set up your account.
Enter your business information, including your name, address, and phone number.
Set up your payment method and budget for your Local Service Ads campaign.

Step 3: Choose Your Service Areas and Service Categories

Next, you'll need to choose the areas where you want to offer your services and the categories of services you provide. This will help you target the right customers and ensure that your ads are shown in the right locations.

Step 4: Set Up Your Ad Creative

Now it's time to create your Local Service Ads ad creative. This includes writing a compelling headline, description, and call-to-action that will entice customers to click on your ad.

Step 5: Set Up Your Budget and Bidding

Determine your budget and set up your bidding strategy to control how much you spend on your Local Service Ads campaign.

BarChart: Average Cost-Per-Click (CPC) for Local Service Ads

Average CPC for Local Service Ads

Local Service AdsBest

$10

Google Ads

$15

Facebook Ads

$20

Average CPC for Local Service Ads in the US

Tips for Success with Local Service Ads

Pro Tip

Use high-quality images and videos in your ad creative to make your ads stand out.

Watch Out

Make sure to set up and manage your online reviews to improve your ad performance and customer satisfaction.

Real Example

Consider offering promotions or discounts to incentivize customers to try your services.

Frequently Asked Questions

Q: What is the minimum budget for Local Service Ads? A: The minimum budget for Local Service Ads is $50 per month.

Q: How do I track the performance of my Local Service Ads campaign? A: You can track the performance of your Local Service Ads campaign using the Google Ads dashboard.

Q: Can I run Local Service Ads in addition to other Google Ads campaigns? A: Yes, you can run Local Service Ads in addition to other Google Ads campaigns.

Q: What is the difference between Local Service Ads and Google Ads? A: Local Service Ads are a type of paid advertising on Google that helps customers find and connect with local service businesses, while Google Ads are a broader platform for advertising on Google.

Q: How do I get started with Local Service Ads? A: To get started with Local Service Ads, follow the steps outlined in this guide to set up your account, choose your service areas and categories, and create your ad creative.

Q: What is the average conversion rate for Local Service Ads? A: The average conversion rate for Local Service Ads varies depending on the business and industry, but it's typically around 15-20%.

Conclusion

Google Local Service Ads are a powerful tool for local businesses to increase their online visibility, drive more leads, and grow their business. By following the steps outlined in this guide, you can set up a successful Local Service Ads campaign and start attracting more customers to your business. If you need help applying this guide or want to learn more about Local Service Ads, contact us at DataLatte.pro for a free audit and consultation.

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