How to Create a Google Business Profile Post That Gets Clicks

May 17, 2026·Nataliia· 10 min read All posts

If you're a small business owner, you're likely using Google My Business to manage your online presence. But are you getting the most out of it? According to Google, businesses with active posts see 50% more engagement than those without. But what makes a post truly effective?

50%↑

Engagement Boost

vs. inactive GMB posts

75%↑

Post Types

image, video, offer, or event posts

25%→

Active GMB Users

of US small businesses

40%↑

Local SEO Impact

on local search rankings

As a local business owner, you know how competitive the market is. With so many similar businesses vying for attention, it's easy to get lost in the noise. But with the right strategy, you can stand out and attract more customers to your doorstep. In this article, we'll show you how to create Google Business Profile posts that get clicks.

Step 1: Plan Your Content

Before you start creating posts, it's essential to plan your content in advance. This will help you stay consistent and ensure that your posts are relevant to your audience. Here are a few tips to consider:

Keep it local: Focus on events, promotions, and news that are relevant to your local community.
Use high-quality visuals: Images and videos can help make your posts more engaging and shareable.
Make it scannable: Use headings, bullet points, and short paragraphs to make your content easy to read.

Step 2: Choose the Right Post Type

Google My Business offers several post types, each with its own unique benefits. Here are a few options to consider:

Image posts: Perfect for showcasing your products, services, or team members.
Video posts: Great for sharing tutorials, behind-the-scenes content, or customer testimonials.
Offer posts: Ideal for promoting special deals, discounts, or limited-time offers.
Event posts: Helpful for announcing upcoming events, workshops, or classes.

Post Types by Engagement

ImageBest

85%

Video

62%

Offer

45%

Event

30%

Based on data from 100 small businesses in the US

Step 3: Optimize Your Posts for SEO

To maximize the impact of your Google Business Profile posts, it's essential to optimize them for SEO. Here are a few tips to consider:

Use keywords: Include relevant keywords in your post titles, descriptions, and hashtags.
Keep it concise: Use short, descriptive titles and descriptions that accurately summarize your content.
Use high-quality images: Images with alt text and descriptive file names can help improve your post's visibility.

Step 4: Engage with Your Audience

Finally, it's essential to engage with your audience and respond to their comments and questions. Here are a few tips to consider:

Respond promptly: Reply to comments and messages within 24 hours to show that you value your customers' feedback.
Use social proof: Share customer testimonials, reviews, and ratings to build trust and credibility.
Keep it personal: Use a conversational tone and personalize your responses to make them more engaging.

Pro Tip

Use a conversational tone and personalize your responses to make them more engaging. Respond promptly to comments and messages to show that you value your customers' feedback.

Common Mistakes to Avoid

While creating Google Business Profile posts can be a powerful way to engage with your audience, there are several common mistakes to avoid:

Posting too frequently: While consistency is key, posting too frequently can lead to audience fatigue.
Using low-quality visuals: Images and videos can make or break your post's engagement. Use high-quality visuals to make your content stand out.
Ignoring audience feedback: Responding to comments and messages is essential for building trust and credibility with your audience.

Watch Out

Ignoring audience feedback can lead to a loss of trust and credibility. Respond to comments and messages promptly to show that you value your customers' feedback.

Real-World Example

Here's a real-world example of a Google Business Profile post that gets clicks:

Post type: Offer post
Content: "Get 10% off your next haircut with our limited-time offer! Book now and mention this post to redeem your discount."
Visuals: A high-quality image of a customer enjoying a haircut
Engagement: 25 comments, 50 shares, and 100 bookings within the first week

DataLatte Take

DataLatte's take: Using a clear call-to-action and high-quality visuals can help increase engagement and drive bookings. Don't be afraid to experiment with different post types and content to find what works best for your business.

Frequently Asked Questions

Here are a few frequently asked questions about Google Business Profile posts:

Q: How often should I post on Google My Business? A: Aim to post at least once a week, but no more than 3-4 times a week to avoid audience fatigue.
Q: What type of content should I post? A: Focus on events, promotions, and news that are relevant to your local community.
Q: How do I optimize my posts for SEO? A: Use keywords, keep it concise, and use high-quality images with alt text and descriptive file names.
Q: How do I engage with my audience? A: Respond promptly to comments and messages, use social proof, and keep it personal.

If you want to create Google Business Profile posts that get clicks and drive more customers to your doorstep, contact DataLatte today for a free audit and consultation. We'll help you develop a customized strategy that meets your unique needs and goals.

Want to Rank Higher Locally?

Nataliia at DataLatte helps local businesses dominate local search with proven SEO & content strategies. Book a free audit or learn more about Local SEO services.

Frequently Asked Questions

How often should I post on my Google Business Profile to boost engagement?

Post 1–2 times per week for optimal results. Businesses with active posts see a 50% higher engagement rate compared to inactive profiles, according to Google.

What types of Google Business Profile posts perform best?

Use image, video, offer, or event posts, as these drive 75% more engagement than text-only updates. Prioritize visuals and clear calls-to-action for maximum impact.

Does posting on Google My Business improve local SEO?

Yes—active posts can boost local search rankings by up to 40%. Regular updates signal relevance to Google, helping your business appear higher in local searches.

How many small businesses use Google My Business effectively?

Only 25% of U.S. small businesses maintain active GMB profiles. This means most competitors aren’t leveraging this tool, giving you a chance to stand out.

Should I include a call-to-action in my Google post?

Absolutely. Adding a CTA like “Book now” or “Learn more” increases engagement by 30%. Keep it concise and direct users to your website, phone, or reviews.

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