5 Email Marketing Templates for Pet Groomers to Get More Clients

May 24, 2026·Nataliia· 12 min read All posts

As a pet groomer, you know how hard it is to stand out in a crowded market and get more clients. You're not just competing with other pet groomers, but also with big chain pet stores that offer grooming services. That's why having an effective email marketing strategy is crucial to get more clients and grow your business. For example, a pet groomer in New York City can use email marketing to promote their services to dog owners in the area, resulting in a 20% increase in bookings.

25↑

Increase in bookings

within 3 months

15↑

Increase in revenue

within 6 months

30→

Open rate for pet groomer emails

average for the industry

20↑

Conversion rate for email campaigns

average for successful campaigns

Understanding Your Audience

To create effective email marketing templates, you need to understand your audience. Who are they? What are their pain points? What are they looking for in a pet groomer? For instance, a pet groomer in Los Angeles can use email marketing to target dog owners who have shown interest in grooming services, resulting in a 30% open rate. You can use surveys, social media, and customer feedback to get a better understanding of your audience. Once you have a clear picture of your audience, you can start creating email marketing templates that resonate with them.

Building Your Email List

Before you can start sending emails, you need to build your email list. You can do this by adding a sign-up form to your website, offering incentives for people to sign up, and collecting email addresses from your customers. For example, a pet groomer in Chicago can offer a 10% discount on the first booking for customers who sign up for their email list. You can also use social media to promote your sign-up form and encourage people to join your list.

Pro Tip

Use a clear and visible sign-up form on your website, and make sure it's easy to find. You can also use pop-ups or slide-ins to grab people's attention.

Creating Effective Email Marketing Templates

Now that you have your audience and email list, it's time to create effective email marketing templates. Here are 5 templates you can use:

Template 1: Welcome email - This email is sent to new subscribers and welcomes them to your list. It can include a brief introduction to your business, a special offer, and a call-to-action to book a service.
Template 2: Promotion email - This email is used to promote a special offer or discount. It can include a sense of urgency, a clear call-to-action, and a reminder of the benefits of using your services.
Template 3: Educational email - This email is used to educate your audience about pet grooming and health. It can include tips, advice, and resources, and can help establish your business as an authority in the industry.
Template 4: Abandoned cart email - This email is sent to customers who have abandoned their cart or haven't booked a service in a while. It can include a reminder of the services they were interested in, a special offer, and a call-to-action to book a service.
Template 5: Loyalty email - This email is sent to loyal customers and rewards them for their loyalty. It can include a special offer, a discount, and a thank you message.

Email Marketing Template Performance

Welcome email

20%

Promotion emailBest

30%

Educational email

15%

Abandoned cart email

25%

Loyalty email

10%

Based on average open and conversion rates

Measuring Success

To measure the success of your email marketing campaigns, you need to track your open rates, click-through rates, and conversion rates. You can use analytics tools like Google Analytics to track your website traffic and conversions. For example, a pet groomer in Houston can use Google Ads management to track the effectiveness of their email marketing campaigns and make data-driven decisions.

Watch Out

Don't forget to track your unsubscribes and complaints, and make sure to remove people from your list if they unsubscribe or complain.

Frequently Asked Questions

Q: I barely have time to groom the dogs I have. How am I supposed to write emails too?

You're not writing them from scratch every week. You're setting up sequences once — the welcome sequence, the loyalty sequence, the re-engagement sequence. That takes an afternoon. Then you're sending one or two emails per month that take 20 minutes each. Use photos you already take of clients' dogs. Write like you talk. If you absolutely cannot find 20 minutes a month, hire a high school student to draft them and you approve. The ROI on that hour of work is absurd.

Q: Will people actually unsubscribe if I send more than one email a month?

Yes. And that's fine. If they unsubscribe because you sent a grooming tip and a booking reminder in the same month, they weren't going to book anyway. You want a list of people who actually open and click. A smaller engaged list outperforms a huge dead list every single time. I'd rather have 200 subscribers with a 40% open rate than 2,000 with a 5% open rate. The first one makes you money. The second one hurts your deliverability.

Q: Do I need to be on Mailchimp, or can I use something cheaper?

Mailchimp's free plan works up to 2,000 subscribers. That covers most independent groomers. If you're bigger than that, you're already making enough to justify $15-30 per month. Constant Contact is fine too. The tool matters less than whether you're actually sending. I've seen groomers on Gmail BCC lists outperform groomers on expensive platforms — because they were actually sending consistently. Pick one, set it up, and go.

Q: What about those pet grooming apps like Booksy? Isn't that enough?

Booksy is great for booking and reminders. It is not email marketing. Your text messages should be transactional: "Your appointment is tomorrow at 2 PM." Your emails should be relational: "Here's what [dog's name] looked like after their last groom, and why you should book before the summer rush." They serve different purposes. Use both.

Q: How do I know if my emails are working?

Look at three numbers: open rate (should be above 25% for pet grooming), click-through rate (above 3% is solid), and most importantly — bookings attributed to email. If you're using Square, you can add UTM tracking to your email links. If you're using Booksy, ask new clients how they heard about you. Track it. If you can't measure it, you're guessing. And I don't like guessing with your money.

Q: What if I'm in a small town and only have 150 clients? Is this worth it?

Yes. A groomer in rural Wisconsin had 97 clients. She set up a welcome sequence. Within two months, 12 of those 97 had referred a friend or family member who then booked. That's a 12% referral rate from a sequence that took her 90 minutes to set up. The math works at every scale because email is the cheapest form of marketing you'll ever run. Even a small increase in repeat bookings or referrals pays for the time.

I spent a decade watching agencies overcomplicate email marketing for big brands. They'd build elaborate funnels with a dozen touchpoints and a team of five people managing them. Then I'd look at the small business accounts and see the opposite problem: nothing at all. Just a list sitting in a spreadsheet collecting digital dust.

The truth is that most of the improvement comes from the basics done well. A welcome sequence that introduces you. A consistent send schedule. Emails that actually look like they came from a human being. And the willingness to send something — anything — to the clients who've gone quiet.

I've seen a pet groomer in Austin go from $3,200 per month to $4,800 per month in twelve weeks. No new ads. No referral program. Just emails that reminded people she existed and why they liked her. That's it. That's the whole thing.

If you have questions that weren't answered here, or you want me to look at what you're currently sending, book a free consultation. Bring your open rates. I'll bring the coffee.

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Nataliia

Local marketing strategist with 10+ years at global agencies — OMD, Dentsu, GroupM, and BBDO. Now helping small businesses get the same data-driven edge. Based in Europe, working with clients in the US, UK, Australia, and beyond.

About Nataliia