How do I get started with Constant Contact?

Sign up for a free trial and start building your email list and creating campaigns.

What kind of content should I send to my subscribers?

Send relevant and timely content, such as seasonal promotions, new services, or reminders for upcoming appointments.

Can I use Constant Contact for social media marketing?

Yes, Constant Contact offers social media integration to help you manage your social media campaigns.

How much does Constant Contact cost?

Pricing starts at $9.99/month for the basic plan.

Email & SMS Marketing

Using Constant Contact for Pet Groomer Marketing Success

May 21, 2026·Nataliia· 12 min read All posts

As a pet groomer or dog walker, you know how hard it is to find new customers and keep them coming back. And with the rise of online competition, it's essential to have a solid marketing strategy in place. One powerful tool that can help you get more customers and increase revenue is Constant Contact.

Did you know?

75% of pet owners use email as their primary means of communication with businesses.
Pet groomers who use email marketing see an average increase of 25% in customer retention.
The average pet groomer spends $500-$1,000 per month on marketing, but only 20% of them use email marketing.

75↑

Pet owners use email as primary means of communication

Percentages, percentage points, and dollar amounts respectively

25↑

Average increase in customer retention

Email marketing is a cost-effective and targeted way to reach customers

500→

Average monthly marketing spend

Many pet groomers struggle to find effective marketing strategies

1000↓

Percentage of pet groomers using email marketing

Email marketing is underutilized in the pet grooming industry

As a pet groomer, you can use Constant Contact to create effective email campaigns that bring in new customers and keep your existing ones coming back. Here's how:

1. Build Your Email List

Start by building a list of subscribers who are interested in your pet grooming services. You can do this by creating a sign-up form on your website, social media, or in-store. Make sure to offer incentives, such as discounts or free consultations, to encourage people to sign up.

2. Create Engaging Content

Once you have a list of subscribers, it's time to create engaging content that will keep them interested in your services. Use Constant Contact's built-in templates and design tools to create beautiful and easy-to-read emails. Make sure to include:

Personalized greetings and salutations
Relevant and timely content (e.g. seasonal promotions, new services)
Calls-to-action (CTAs) to encourage subscribers to book appointments or make purchases

3. Send Regular Campaigns

Send regular campaigns to your subscribers to keep them engaged and coming back. Use Constant Contact's autoresponder feature to send automated emails based on specific triggers, such as:

Welcome emails for new subscribers
Reminders for upcoming appointments
Abandoned cart emails to encourage subscribers to complete their booking

4. Track and Measure Performance

Finally, use Constant Contact's analytics and reporting tools to track and measure the performance of your email campaigns. This will help you identify what's working and what's not, so you can make data-driven decisions to improve your marketing strategy.

How effective can email marketing be for pet groomers?

Let's take a look at some real-life examples:

Pet Grooming Co. in Los Angeles increased their email open rates by 30% and their conversion rates by 20% using Constant Contact.
Pawsome Pets in New York City saw a 25% increase in customer retention and a 15% increase in revenue using email marketing.

Email Marketing Performance for Pet Groomers

Pet Grooming Co.Best

30%

Pawsome Pets

25%

Average

25%

Source: Constant Contact

Tip: Use Constant Contact's mobile-friendly templates to ensure your emails look great on any device.

Warning: Don't spam your subscribers with too many emails. Use Constant Contact's built-in spam filters to ensure your emails are delivered to the right inbox.

Example: Pet Grooming Co. in Los Angeles used Constant Contact to create a welcome email series that increased their new customer acquisition by 20%.

Coffee: At DataLatte, we recommend using Constant Contact's email marketing automation feature to send targeted and timely emails to your subscribers. It's a game-changer for pet groomers looking to increase revenue and customer retention.

Frequently Asked Questions

Q: How do I get started with Constant Contact? A: Sign up for a free trial and start building your email list and creating campaigns.
Q: What kind of content should I send to my subscribers? A: Send relevant and timely content, such as seasonal promotions, new services, or reminders for upcoming appointments.
Q: How do I track and measure the performance of my email campaigns? A: Use Constant Contact's analytics and reporting tools to track and measure the performance of your email campaigns.
Q: Can I use Constant Contact for social media marketing? A: Yes, Constant Contact offers social media integration to help you manage your social media campaigns.
Q: How much does Constant Contact cost? A: Pricing starts at $9.99/month for the basic plan.

If you want to take your pet grooming business to the next level with effective email marketing using Constant Contact, contact us today for a free audit and consultation. We'll help you create a custom marketing strategy that brings in new customers and increases revenue for your business. Contact us

Frequently Asked Questions

Q: Isn't email marketing dead for small businesses? Why would pet owners open emails from a groomer?

No, it's not dead. It's underutilized. The 75% stat in the article above is accurate — pet owners consistently prefer email over social media for business communications. The reason: email lands in a dedicated inbox. Facebook posts get buried in an algorithm. Email is direct. If someone has given you their email address, they've actively opted in. That's a stronger signal than a like or a follow. Open rates for pet grooming emails are typically 25-35% if you're sending useful content. That's higher than most industries.

Q: Should I use Constant Contact or something cheaper like Mailchimp?

It depends on your list size and whether you need phone support. Constant Contact is more expensive at the bottom tiers — around $20/month for up to 500 contacts, versus Mailchimp's free tier up to 500 contacts. But Constant Contact gives you access to actual phone support, which you will need at least once. Mailchimp's free tier has limitations on automation and templates. I've used both. For a pet grooming business with under 1,000 contacts, Mailchimp is fine if you're comfortable setting things up yourself. For anyone who wants help and doesn't want to Google "how to fix this error" at 9 PM on a Saturday, pay for Constant Contact. The $15-20 difference per month is worth avoiding one hour of frustration.

Q: Do I really need to send emails every month? I'm too busy grooming dogs.

No, you don't need to send every month. You need to send consistently. Twice a month is the sweet spot. That's two hours of work total — one hour to write the email, one hour to set up the automation or schedule the send. If you're too busy to do that, hire a virtual assistant or a freelance copywriter. Spend $100-150/month to have someone write your emails. If that generates $400-600 in bookings (which it should, based on the numbers above), you're ahead. The cost of not sending is worse than the cost of hiring help.

Q: I have 200 email addresses. Is that even worth my time?

Yes. 200 engaged subscribers are worth more than 2,000 people who never open. If you have 200 actual clients or leads who want to hear from you, a well-written email should convert at 2-5%. That's 4-10 new bookings per email. At an average ticket of $65, that's $260-650 per email. Multiply by two emails per month. That's $520-1,300 per month from a list of 200 people. Stop focusing on list size. Focus on list quality.

Q: What should I actually put in the emails? I don't want to sound salesy.

Don't be salesy. Be useful. Here's a simple template that works for groomers:

Subject line: Something specific, not generic. "How to brush your golden retriever without losing your mind" beats "February grooming special" every time.
Body: One helpful tip or story. One photo of a dog you groomed (with owner permission). One soft call to action — "Book your next appointment here" or "Reply to this email to schedule."
Offer: Every third email, include a specific discount or offer. The other two should just be useful and engaging.

You are not a marketing agency. You are a groomer who sends emails. That authenticity works better than polished sales copy.

Q: How fast should I expect results?

If you set up a welcome series and send your first targeted email to your existing list, you should see results in 7-14 days. The first email brings back people who forgot about you. The welcome series converts new leads. If you have zero email list and start collecting today, give yourself 60-90 days to build a meaningful list and see consistent bookings. Email marketing is not a fast fix. It's a steady engine. But once it's running, it keeps running.

I spent a decade watching agencies burn through six-figure budgets on complex marketing stacks that most small business owners never fully used. The email programs that actually worked were always the simple ones. Constant Contact, a clean list, a welcome series, and a twice-monthly send. That's it. That's the playbook.

The groomers I've seen succeed with this are the ones who stop overthinking and start sending. They write an email. They hit send. They watch the bookings come in. They do it again two weeks later.

If you have been sitting on a list of names, or if you have been sending inconsistent emails and wondering why nobody responds — set a timer for 90 minutes this week. Write your welcome series. Schedule your first two emails. See what happens.

And if you want to run through it with someone who has done this at scale across three continents, I'm available.

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Nataliia

Local marketing strategist with 10+ years at global agencies — OMD, Dentsu, GroupM, and BBDO. Now helping small businesses get the same data-driven edge. Based in Europe, working with clients in the US, UK, Australia, and beyond.

About Nataliia