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Wix vs Squarespace vs WordPress: Best for Local Business Websites?
Tool Comparisons

Wix vs Squarespace vs WordPress: Best for Local Business Websites?

May 17, 2026·Nataliia· 10 min read All posts
As a small local business owner, you know how hard it is to get noticed in a crowded market. But what if your website was working for you, instead of against you? A website that's easy to use, looks great on all devices, and gets you more customers, not less. Sounds too good to be true? Let's see what the numbers say:
72%

Local businesses have a website

Source: Wix survey, 2022

54%

50% of website traffic is from mobile devices

Source: Statista, 2022

83%

Small business websites average 12 pages

Source: HubSpot, 2022

If you're tired of a slow, outdated website that's costing you customers, it's time to compare the best website builders for local businesses like yours. In this article, we'll dive into Wix vs Squarespace vs WordPress features and pricing, so you can make an informed decision and get more customers, not less.

Choosing the Right Website Builder

When it comes to website builders, there are three popular options: Wix, Squarespace, and WordPress. Each has its pros and cons, and the right choice depends on your specific needs and goals.
Wix
Wix is one of the most user-friendly website builders on the market. With a drag-and-drop editor, you can create a professional-looking website without needing to know how to code. Wix also offers a wide range of templates and integrations with popular third-party apps.
Squarespace
Squarespace is known for its sleek, modern templates and ease of use. It's a great choice for businesses that want a stylish website with a focus on design. Squarespace also offers e-commerce features and integrations with popular payment gateways.
WordPress
WordPress is a content management system (CMS) that's widely used by businesses and individuals alike. It offers a high degree of customization and flexibility, but can be more challenging to use for beginners. WordPress also requires more maintenance and updates than Wix or Squarespace.

Pricing

When it comes to pricing, Wix, Squarespace, and WordPress offer a range of plans to suit different budgets.

Pricing Comparison

Wix
$14
Squarespace
$24
WordPressBest
$4

Monthly plans, excluding custom domains and payment processing fees

As you can see, WordPress is the most affordable option, but requires more technical expertise. Wix and Squarespace offer more user-friendly interfaces, but are pricier than WordPress.

Features

When it comes to features, Wix, Squarespace, and WordPress offer a range of options to suit different business needs.
  • Wix: Offers a drag-and-drop editor, templates, integrations with third-party apps, and e-commerce features.
  • Squarespace: Offers sleek templates, ease of use, e-commerce features, and integrations with popular payment gateways.
  • WordPress: Offers a high degree of customization and flexibility, integrations with third-party plugins, and e-commerce features.

Callouts

Pro Tip
When choosing a website builder, consider your business goals and needs. If you're a beginner, Wix or Squarespace might be a better choice. If you're looking for high customization and flexibility, WordPress might be the way to go.
Watch Out
Don't choose a website builder based solely on price. Consider the features and support you need to succeed in your business.
DataLatte Take
At DataLatte, we recommend choosing a website builder that aligns with your business goals and needs. We can help you create a website that gets you more customers, not less. Contact us for a free audit and consultation.

Frequently Asked Questions

Q: Which website builder is best for e-commerce?
A: Wix and Squarespace offer e-commerce features, but WordPress is a popular choice for online stores due to its flexibility and customization options.
Q: Can I customize my website with Wix or Squarespace?
A: Yes, both Wix and Squarespace offer customization options, but they're limited compared to WordPress.
Q: How much does WordPress cost?
A: WordPress is free to use, but requires more technical expertise and maintenance.
Q: Can I integrate third-party apps with Wix or Squarespace?
A: Yes, both Wix and Squarespace offer integrations with third-party apps, but the options are limited compared to WordPress.
Q: How do I choose the right website builder for my business?
A: Consider your business goals and needs. If you're a beginner, Wix or Squarespace might be a better choice. If you're looking for high customization and flexibility, WordPress might be the way to go.

Conclusion

Choosing the right website builder for your local business can be overwhelming, but it's worth taking the time to research and compare your options. Wix, Squarespace, and WordPress each have their pros and cons, and the right choice depends on your specific needs and goals.
At DataLatte, we can help you create a website that gets you more customers, not less. Contact us for a free audit and consultation to get started.
Want More Local Customers?
Nataliia at DataLatte runs data-driven local marketing campaigns for local businesses — coffee shops, salons, pet groomers, and fitness studios. Book a free 30-minute strategy call or explore Google Ads management.

Frequently Asked Questions

Want More Local Customers?
Nataliia at DataLatte runs data-driven local marketing for coffee shops, salons, pet groomers, and fitness studios. Book a free strategy call.
local businesswebsite builderwixsquarespacewordpress

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Nataliia Makota
Nataliia
Freelance local marketing & analytics — for businesses that want real results.

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