Amazon Fire TV Ads Now Available to Local SMBs Through Amazon Ads Console — $300 Minimum

Amazon expanded access to Fire TV streaming ad inventory through its self-serve Amazon Ads console, previously only available to brands with dedicated Amazon account managers. Small and local businesses can now create Fire TV campaigns directly, with a minimum monthly budget of $300 and zip-code-level geographic targeting.

Fire TV reaches 50 million monthly active users in the US and powers Amazon's ad-supported streaming tier on Prime Video. Ads appear as pre-roll or mid-roll during content on Prime Video, Freevee, and IMDb TV. The targeting available through the self-serve console includes: geography (zip code level), lifestyle audiences (Amazon's own purchase-behaviour segments including "pet supplies buyers", "gym & fitness enthusiasts", "beauty & personal care"), and household income.

The unique advantage of Amazon CTV ads over other streaming platforms: Amazon knows what people actually buy. Targeting "recent pet supplies buyers" means you're reaching confirmed pet owners — a more intent-rich audience than a general "pet lover" interest segment on other platforms. For a pet groomer, this targeting precision can dramatically improve return on ad spend.