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Amazon Shopping Agent now accepts text orders and shows Sponsored Product ads
Amazon announced that its Shopping Agent can now take orders via text message, and the conversation thread will include Sponsored Product ads. This change affects local merchants who sell on Amazon and want to capture mobile‑text shoppers.
The source says the Shopping Agent will process orders sent by SMS and display Sponsored Product ads in the reply thread.
For local businesses using Amazon listings, this creates a new mobile channel that could drive sales and adds an advertising placement within the text conversation.
Check if your product listings are eligible for Sponsored Product ads and test a text‑order workflow to see how it integrates with your inventory system.
Verify your Amazon Seller account can run Sponsored Product ads and set up a test text‑order to evaluate response rates this week.
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Source: Digiday · 2026-11-06
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