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HubSpot 2026 State of Marketing Report shows 86.4% use AI, 33% struggle with ROI
HubSpot’s 2026 State of Marketing Report reports that 86.4% of marketing teams now use AI and that 33% find measuring ROI the biggest challenge. The findings affect local small businesses that rely on digital marketing tools.
HubSpot’s 2026 State of Marketing Report finds 86.4% of marketing teams now use AI in their workflows and that 33% cite measuring ROI as their top challenge.
For local businesses, the high AI adoption suggests many competitors are already leveraging AI tools, while the ROI measurement gap highlights a need for clearer performance tracking.
Businesses should audit their current AI tools and set up specific ROI metrics to evaluate their effectiveness.
This week, review the AI features you currently use and add a simple ROI metric to each campaign.
Want to act on this signal?
Get a free audit — Nataliia will review your current AI & Automation setup and show you exactly where the gap is.
Source: HubSpot Marketing · 2026-11-06
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