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Google adds Invalid Traffic Overview tool to Google Ads
Google Ads now includes an Invalid Traffic Overview card that shows savings and credits related to invalid traffic. The change affects advertisers using Google Ads, including local coffee shops, salons, pet groomers and fitness studios.
The source reports that Google Ads introduces an Invalid Traffic Overview Card for campaign transparency, displaying savings and credits starting November 2026.
This matters because local businesses can see how much they saved from invalid traffic refunds, helping them assess ad spend efficiency.
Businesses should check the new Overview card in their Google Ads account and compare reported savings to prior periods.
Log into Google Ads this week and review the Invalid Traffic Overview card to verify any credits applied to your campaigns.
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Source: Google Blog · 2026-11-12
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