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Meta limits Facebook links to two per month, adds Muse AI and Business Agents
Meta has introduced a two‑link‑per‑month limit for Facebook posts and launched new tools including the Muse AI agent, Forum groups app, and Meta Business Agents. The changes affect local businesses that rely on Facebook for traffic and lead generation.
The source reports Meta now caps the number of external links a page can share on Facebook to two per month, and it is rolling out Muse AI, a Forum groups application, and Business Agents for marketers.
For a local coffee shop, salon, pet groomer, or fitness studio, fewer link shares could reduce direct traffic from Facebook, while the new AI tools may offer alternative ways to engage audiences.
Businesses should test the new Muse AI agent and Business Agents to see how they can replace link‑sharing in their campaigns.
Check how many link posts you currently schedule on Facebook and experiment with Muse AI or Business Agents to maintain lead flow.
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Source: Social Media Examiner · 2026-11-12
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