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Google Ads Keywords Cost ~21% More for B2B, Agency Data Shows
An agency analysis of 14 B2B advertisers shows non‑brand Google Ads keywords are now about 21% more expensive per click. The price rise could affect local businesses that rely on paid search.
The source reports that non‑brand Google Ads keywords cost about 21% more per click based on data from 14 B2B advertisers.
Higher CPC means local businesses may see increased ad spend to maintain the same traffic.
Check your current keyword CPC rates and test alternative long‑tail keywords for lower costs.
Check your current keyword CPC rates and test alternative long‑tail keywords this week.
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Source: Search Engine Journal · 2026-11-15
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