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Google core update and new AI model affect search traffic
Google rolled out a core algorithm update and switched its default AI model for search. The change adds mention and click count data to ChatGPT Business Hub and may reduce traffic for some sites.
The source reports a core update has rolled out, AI search now uses a new default model, and ChatGPT Business Hub now shows mention and click counts.
For local businesses, these changes could lead to fluctuations in organic search traffic and new metrics to monitor.
Check current traffic trends and test the new mention/click metrics in your reporting.
This week, compare your Google Business Profile traffic before and after the update and set up alerts for any drops.
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Source: Search Engine Journal · 2026-11-14
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