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Google Merchant Center Adds Free "Services" Listings — Local Businesses Can List Appointments
Google expanded Merchant Center beyond products to include service listings. Local businesses can now list individual services with prices, descriptions, and booking links — appearing in Google Search and Maps for free.
Google Merchant Center now supports a "Services" feed type, allowing businesses to list individual services (e.g. "Women's Haircut — from $45", "Dog Bath & Groom — $65", "60-min yoga class — $18") as structured data. These service listings appear in Google Search knowledge panels, Google Maps business profiles, and the new "Services" tab in local results.
The listings are free and appear organically — no ad spend required. They pull directly from your Merchant Center feed, which you can update manually or via a simple spreadsheet upload. Businesses with complete service listings are seeing their GBP knowledge panels display richer content, which increases click-through rates from search results.
Setup requires a Google Merchant Center account (free) linked to your GBP. You then upload a services feed using a provided template. Google crawls the data within 3–5 days. SEOs tracking early adopters report that service-rich profiles rank higher in "service + near me" queries — the algorithm appears to reward structured, machine-readable service data.
Create a free Google Merchant Center account and link it to your GBP. Upload your top 5–10 services with prices and descriptions. This takes about 2 hours and directly improves how you appear in "haircut near me" or "dog grooming near me" searches — with zero ongoing cost.
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Source: Search Engine Journal · 2026-05-25
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