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Google Search Ad Visits Earn More Revenue Than ChatGPT Ads, Study Finds
A recent study shows that in U.S. traffic, Google Search ad visits generate far higher revenue per visit than ChatGPT ads. This finding matters for local advertisers such as coffee shops, salons, pet groomers, and fitness studios that rely on paid search.
The study reports that ChatGPT ad visits delivered only a small fraction of the revenue per visit that Google Search ads generated, and most advertisers saw no sales from ChatGPT ads.
For local businesses that spend on paid search, the lower return from ChatGPT ads suggests focusing budget on Google Search to maximize revenue per visit.
Check the revenue‑per‑visit metrics for your own Google Search and any emerging AI ad placements to see which delivers higher returns.
This week, compare the revenue per visit of your Google Search campaigns against any AI‑driven ad placements and reallocate budget toward the higher‑return channel.
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Source: Search Engine Journal · 2026-11-02
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