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Meta launches paid program for long-form Instagram video creators
Meta is offering payments of up to $500,000 to creators who post long‑form video to its new Features product on Instagram. The program targets creators and could be used by local businesses to promote their services.
The source reports that Instagram will pay creators as much as $500,000 for posting long‑form video to Meta’s new Features product, according to Business Insider.
This matters for local businesses because paid creator incentives could encourage the production of longer video ads on Instagram, a channel they may use for marketing.
Local businesses should test whether participating in the program or collaborating with eligible creators can boost their Instagram video reach.
Check if any Instagram creator you work with is eligible for the paid program and explore a pilot video campaign this week.
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Source: Social Media Today · 2026-11-01
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