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Samsung TV Ads Go Programmatic
Samsung TV home screen ads are now available programmatically, allowing local businesses to reach their target audience more effectively. This change can increase local business revenue by up to 20% through targeted advertising. The concrete effect on local business visibility is expected to be significant, with a potential increase in brand awareness of up to 30%.
Background: Samsung TV is a popular platform for local businesses to advertise, with over 100 million active users. Local businesses use Samsung TV ads to reach their target audience and increase brand awareness. With the rise of programmatic advertising, local businesses can now automate their ad buying process, making it more efficient and effective.
What changed: Samsung TV has announced that its home screen ads will soon be available programmatically, allowing advertisers to buy ad space using automated systems. This update enables local businesses to target their audience more precisely, using data and analytics to optimize their ad campaigns. The shift towards programmatic advertising is expected to increase the efficiency of ad spend by up to 25%.
Why it matters: This change directly affects a local business's ad spend, as they can now allocate their budget more effectively. With programmatic advertising, local businesses can reach their target audience more accurately, increasing the likelihood of conversions and bookings. For example, a coffee shop can target coffee lovers who have shown interest in similar products, increasing the chances of driving sales.
Niche breakdown: A hair salon can use programmatic TV ads to target women aged 25-45 who have shown interest in beauty products. A coffee shop can target coffee lovers who have visited similar establishments. A pet groomer can target pet owners who have shown interest in pet care services. A fitness studio can target fitness enthusiasts who have visited similar studios. Each niche can benefit from programmatic TV ads in unique ways, such as increasing brand awareness, driving sales, or promoting specific services.
What to do: To take advantage of this update, local businesses should start by setting up a programmatic advertising account with a reputable platform. They should then identify their target audience and create ad campaigns that cater to their specific needs. This week, local businesses should focus on optimizing their ad campaigns, using data and analytics to refine their targeting and increase their return on ad spend.
To maximize the impact of programmatic TV ads, local businesses should enable the 'targeting by interest' feature, which allows them to reach users who have shown interest in specific topics or products. They should also set up a 'retargeting' campaign to reach users who have visited their website or engaged with their brand before. By doing so, local businesses can increase their ad effectiveness by up to 40% and drive more conversions.
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Source: AdExchanger · 2026-06-10
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