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Samsung Ads to offer TV home screen ads programmatically from Q3 2026
AdExchanger (June 10, 2026) reports Samsung Ads will make its home screen ads available programmatically, with rollout beginning in Q3 2026 across all global regions. The Trade Desk and Google DV360 are the first buy-side partners, with inventory available through Magnite's SpringServe.
Home screen inventory will cost more than traditional CTV spots. Samsung uses an AI-based filter to screen creative, plus manual audits, and The Trade Desk and Google also apply their own brand safety controls.
No industry standard for home screen ad specs exists yet. Titan OS (with Equativ) and Nexxen (with TiVo Ads and TCL) have announced similar moves.
If you buy CTV through an agency, ask whether home screen placements are included and at what price compared with regular streaming spots.
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Source: AdExchanger · 2026-06-10
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