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The Trade Desk's Ventura TV OS is still in user testing, with DirecTV among partners
AdExchanger (June 18, 2026) reports The Trade Desk's Ventura TV OS, launched in November 2024, is still in user testing. Ventura says it has a number of folks lined up for possible future integrations.
DirecTV announced late last year plans for a custom Ventura OS version that integrates its streaming interface. The Ventura ecosystem announced in February includes V (formerly VIDAA) and the programmatic platform Nexxen.
The article cites TCL as an OEM that uses other operating systems, not as a Ventura partner.
This is platform news for ad buyers; no action needed unless an agency proposes buying through Ventura.
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Source: AdExchanger · 2026-06-18
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