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Zapier Adds Native Google Business Profile Trigger — Automate Anything When a New Review Arrives
Zapier's new GBP integration triggers a Zap the moment a new Google review is posted — no scraping, no polling. Connect to Gmail, Slack, Claude, or 6,000+ other apps.
Zapier launched an official Google Business Profile trigger called "New Review Posted". Unlike previous workarounds that polled GBP every hour via unofficial APIs, this is a native integration that fires in near-real-time when a review is submitted. The trigger includes the full review text, star rating, reviewer name, and timestamp.
Popular Zap chains being built by early users: New 1-star review → immediate Slack/SMS alert to owner → 24h follow-up email to review team; New 5-star review → add reviewer to "loyal customer" email list → send them a referral discount code; Any new review → Claude AI draft → save to Google Doc for batch approval.
The GBP trigger is available on Zapier's Professional plan ($29/month). For businesses getting 10+ reviews monthly, the time saved on manual monitoring and manual response drafting typically justifies the cost within the first week.
If you're already on Zapier Professional, activate the GBP trigger today and connect it to your Slack or SMS — at minimum, you want to know about 1-star and 2-star reviews within minutes, not days. Layer in an AI reply draft as a second step once the alert workflow is stable.
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Source: Zapier Blog · 2026-05-27
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