Marketing Strategy
Blog Content Strategy for Local Businesses: Write Less, Rank More
As a local business owner, you know that standing out in a crowded market is tough. The latest Google search trends show that 75% of users never scroll past the first page of results. If you're not on Google's first page, you're essentially invisible to your target audience.
75%↑
Users never scroll past the first page
Google search trends
60%↓
Top 3 search results get 60% of clicks
SEMrush study
30%→
Local businesses need 30% more content
Local business owners' challenges
20%↑
Average blog post takes 2 hours to write
Content creation time estimates
Writing quality content is essential for local businesses, but it can be a time-consuming and often thankless task. However, with the right strategy, you can write less and rank more.
Creating a Content Calendar
Developing a content calendar is crucial for any local business. It helps you plan and organize your content in advance, ensuring that you're consistently publishing high-quality content that resonates with your audience. A content calendar should include the following elements:
- Topics: Identify the topics that are relevant to your business and audience.
- Channels: Decide which channels you'll use to publish your content (e.g., blog, social media, email).
- Format: Choose the format that works best for your content (e.g., video, podcast, article).
- Schedule: Plan out your content schedule, including the dates and times you'll publish each piece.
By creating a content calendar, you can ensure that you're consistently publishing high-quality content that resonates with your audience.
Pro Tip
Use a content calendar template to help you plan and organize your content in advance. You can find many free templates online or use a tool like Google Calendar to create your own.
Identifying Your Target Audience
Understanding your target audience is crucial for creating content that resonates with them. Your target audience is the group of people who are most likely to become your customers. To identify your target audience, you'll need to conduct some research, including:
- Analyzing your website analytics to see who's visiting your site and what they're interested in.
- Conducting surveys or focus groups to gather more information about your target audience.
- Researching your competition to see who they're targeting and how you can differentiate yourself.
By identifying your target audience, you can create content that resonates with them and drives real results for your business.
Creating Evergreen Content
Evergreen content is content that remains relevant and valuable over time. It's content that doesn't go out of date quickly and can be repurposed and reused in various ways. Examples of evergreen content include:
- Listicles (e.g., "10 Ways to Boost Your Local SEO")
- How-to guides (e.g., "How to Create a Content Calendar for Your Local Business")
- Case studies (e.g., "How We Increased Our Sales by 20% with Local SEO")
By creating evergreen content, you can drive traffic and sales for your business long after you've published it.
Evergreen Content Types
ListiclesBest
40%How-to guides
30%Case studies
20%Reviews
10%Types of evergreen content that drive real results
Repurposing and Reusing Content
Repurposing and reusing content can help you get the most out of your content creation efforts. Here are some ways to repurpose and reuse your content:
- Turn blog posts into social media posts
- Turn videos into blog posts or social media posts
- Turn podcasts into blog posts or social media posts
- Turn email newsletters into blog posts or social media posts
By repurposing and reusing your content, you can drive more traffic and sales for your business.
Watch Out
Don't forget to track the performance of your content and adjust your strategy accordingly. If a particular type of content isn't driving results, it's time to try something new.
Measuring Content Success
Measuring the success of your content is crucial for determining what's working and what's not. Here are some metrics you should track:
- Website traffic
- Engagement (e.g., likes, comments, shares)
- Conversions (e.g., sales, leads, sign-ups)
- Return on investment (ROI)
By measuring the success of your content, you can make data-driven decisions that drive real results for your business.
Frequently Asked Questions
Q: How do I create a content calendar?
A: Use a template or tool like Google Calendar to plan and organize your content in advance.
Q: How do I identify my target audience?
A: Analyze your website analytics, conduct surveys or focus groups, and research your competition.
Q: What types of content drive the most results?
A: Evergreen content like listicles, how-to guides, and case studies tend to drive the most results.
Q: How do I repurpose and reuse content?
A: Turn blog posts into social media posts, videos into blog posts or social media posts, and podcasts into blog posts or social media posts.
Q: What metrics should I track to measure content success?
A: Website traffic, engagement, conversions, and return on investment.
DataLatte Take
DataLatte can help you create a content strategy that drives real results for your local business. Contact us today to schedule a free audit and see how we can help.
If you want help applying this content strategy to your local business, contact us today to schedule a free audit. We can help you create a content calendar, identify your target audience, and create evergreen content that drives real results for your business.
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Nataliia
Freelance local marketing & analytics — for businesses that want real results.
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