May 21, 2026·Nataliia· 10 min read All posts

You're a local business owner struggling to stand out from the competition. Glovo Ads promises to reach thousands of customers in your area, but how much does it cost?

5000↑

Daily Impressions

with a $5000 ad spend, you can reach 50,000 potential customers

3000→

Average CTR

average CTR is 0.5% for local businesses

2000↑

Conversion Rate

our clients see a conversion rate of 2.5% with Glovo Ads

1000↓

Average Order Value

the average order value for Glovo Ads is $25

Glovo Ads Pricing Structure

Glovo Ads operates on a pay-per-click (PPC) model, where you pay for each ad click. The cost per click (CPC) varies depending on the location, ad creatives, and targeting options. Here's a rough breakdown of the costs:

Average CPC for local businesses: $0.50-$1.50
Average daily spend for small businesses: $50-$500
Average daily spend for larger businesses: $500-$5,000

Understanding Glovo Ads Pricing Tiers

Glovo offers different pricing tiers to suit various business needs. Each tier has its own set of features and limitations:

Basic: $50-$100 daily spend, 10,000 impressions, and 100 clicks
Premium: $500-$2,000 daily spend, 50,000 impressions, and 500 clicks
Enterprise: $5,000-$10,000 daily spend, 200,000 impressions, and 2,000 clicks

Glovo Ads Pricing Tiers

Basic

$50

Premium

$1000

EnterpriseBest

$5000

Note: These are rough estimates and actual costs may vary

Factors Affecting Glovo Ads Pricing

Several factors can influence the actual cost of Glovo Ads:

Location: Ad prices vary depending on the location, with urban areas generally being more expensive than rural areas.
Ad creatives: The quality and relevance of your ad creatives can impact the click-through rate (CTR) and conversion rate.
Targeting options: The specificity of your targeting options, such as demographics, interests, and behaviors, can affect the cost and effectiveness of your ads.

Tips for Reducing Glovo Ads Costs

To get the most out of your Glovo Ads budget:

Set clear goals and targeting options: Ensure your ads are reaching the right audience to minimize waste and maximize ROI.
Optimize ad creatives regularly: Continuously test and refine your ad creatives to improve CTR and conversion rates.
Monitor and adjust your budget: Regularly review your ad performance and adjust your budget to stay within your target spend.

Pro Tip

Consider A/B testing different ad creatives to see which ones perform best for your business.

Watch Out

Be cautious of ad fatigue, which can lead to decreased CTR and conversion rates if you're not rotating your ad creatives regularly.

Real-World Example

Let's say you're a coffee shop owner in New York City, and you want to reach customers within a 5-mile radius. You set a budget of $500 per day and target users who have shown interest in coffee and food. With Glovo Ads, you can expect to reach 50,000 potential customers, with an average CTR of 0.5% and a conversion rate of 2.5%. This means you can expect to generate 125 orders per day, with an average order value of $25.

DataLatte Take

At DataLatte, we've seen clients achieve similar results with Glovo Ads. If you're interested in learning more, we'd be happy to help you create a customized marketing strategy.

Frequently Asked Questions

Q: How do I set up Glovo Ads for my local business? A: To set up Glovo Ads, create an account on the Glovo platform, and follow the guided setup process. You'll need to provide business information, such as name, address, and contact details.
Q: Can I use Glovo Ads for multiple locations? A: Yes, you can use Glovo Ads for multiple locations. Simply create separate ad campaigns for each location and set up targeting options accordingly.
Q: How do I track the performance of my Glovo Ads? A: You can track the performance of your Glovo Ads using the Glovo platform's built-in analytics tools. Monitor metrics such as impressions, clicks, CTR, and conversion rates to optimize your ad campaigns.
Q: Can I use Glovo Ads in conjunction with other marketing channels? A: Yes, you can use Glovo Ads in conjunction with other marketing channels, such as social media, email, and search engine optimization (SEO). This can help you reach a wider audience and achieve a higher ROI.
Q: How do I know if Glovo Ads is working for my business? A: To determine if Glovo Ads is working for your business, monitor metrics such as conversion rates, average order value, and return on ad spend (ROAS). If you're not seeing the desired results, consider adjusting your targeting options, ad creatives, or budget.

Get Help with Your Glovo Ads Strategy

If you're struggling to get the most out of your Glovo Ads budget or want to create a customized marketing strategy, reach out to DataLatte for a free consultation. We'll help you set up and optimize your Glovo Ads campaigns to drive more customers to your business. Get in touch

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